What is Vidyard?

Vidyard is an AI-powered video selling platform designed to help sales teams improve their engagement with customers through personalized video messages. The platform enables sellers to create, deliver, and manage video content at scale, breaking through the noise of traditional sales methods. With over 100,000 teams using Vidyard, it has become a vital tool for sales professionals looking to enhance their outreach and close deals faster. By leveraging video, Vidyard allows sales representatives to build rapport with potential clients, ensuring that every conversation is meaningful and impactful.

Features

Vidyard boasts a range of features that cater specifically to the needs of sales teams. Here are some of the key functionalities:

1. Video Sales Agent

• AI-Powered Engagement: Equip sales representatives with AI Avatars that automatically engage buyers with tailored messages.
• Scalability: Scale your sales activities efficiently by automating repetitive tasks, allowing reps to focus on high-value conversations.
• Message Replication: Easily replicate successful messages that resonate with customers, turning every rep into a top performer.

2. Video Messages

• Personalization: Create personalized video messages that stand out in busy inboxes, fostering better customer relationships.
• Performance Insights: Gain detailed insights into video performance and viewer engagement to refine messaging strategies.
• Consistency and Compliance: Maintain consistent messaging and compliance standards across all sales conversations.

3. Video Hosting

• Centralized Management: Upload, publish, and organize all video content in one place for easy access.
• Engagement Tracking: Get real-time insights into who is watching your content and which messages are resonating.
• Automated Triggers: Use video engagement analytics as triggers for the Video Sales Agent to automatically create and send personalized videos.

4. Integrations

• Seamless Connectivity: Integrate with your entire go-to-market (GTM) tech stack, including platforms like LinkedIn, Salesloft, and Outreach.
• CRM Enrichment: Enrich your CRM with video engagement data to measure revenue impact and drive timely, personalized conversations.
• Streamlined Workflow: Centralize key sales activities, speed up sales cycles, and streamline your sales team’s workflow.

5. Analytics and Reporting

• Data-Driven Insights: Access comprehensive analytics that provide insights into video performance and viewer engagement metrics.
• Benchmark Reports: Benefit from industry-standard reports, such as the 2025 Video in Business Benchmark Report, which analyzes nearly 1 million videos created by Vidyard users.

Use Cases

Vidyard is versatile and can be utilized in various scenarios to enhance sales effectiveness. Here are some common use cases:

1. Personalized Outreach

Sales representatives can use Vidyard to send personalized video messages to prospects. This approach helps in breaking the ice and establishing a connection, leading to higher engagement rates compared to traditional email outreach.

2. Follow-Up Communication

After initial meetings or demos, sales teams can send follow-up videos summarizing key points discussed or addressing any questions. This reinforces the message and keeps the conversation alive.

3. Product Demonstrations

Vidyard can be used to create product demo videos that showcase features and benefits. These videos can be sent to prospects to provide a visual understanding of the product, making it more appealing.

4. Training and Onboarding

Sales teams can leverage Vidyard for internal training and onboarding processes. Creating training videos helps new hires understand products, services, and sales processes more effectively.

5. Customer Testimonials

Using Vidyard, companies can create and share customer testimonial videos that highlight successful case studies. This builds trust and credibility with potential clients.

Pricing

Vidyard offers various pricing plans tailored to different business needs. While specific prices may vary, the general structure includes:

• Free Plan: Ideal for individuals or small teams looking to explore the platform. It includes basic features but may have limitations on video length and storage.
• Pro Plan: Designed for small to medium-sized businesses, this plan includes advanced features such as video hosting, analytics, and integrations with other tools.
• Business Plan: Tailored for larger organizations, this plan offers comprehensive features, including team collaboration tools, advanced analytics, and dedicated support.
• Enterprise Plan: A customizable option for large enterprises requiring tailored solutions, additional security features, and personalized support.

For the most accurate and up-to-date pricing information, potential users should contact Vidyard directly.

Comparison with Other Tools

When evaluating Vidyard against other video selling platforms, several unique selling points set it apart:

1. AI-Powered Features

Unlike many competitors, Vidyard integrates AI capabilities to enhance video personalization and engagement. The Video Sales Agent feature allows for automated engagement, which is a significant advantage for scaling outreach efforts.

2. Comprehensive Analytics

Vidyard provides in-depth analytics that track viewer engagement and video performance. This data-driven approach helps sales teams refine their strategies and improve conversion rates over time.

3. Seamless Integrations

Vidyard offers extensive integrations with popular sales and marketing tools, enabling a more streamlined workflow. This connectivity is crucial for teams looking to centralize their operations and enhance efficiency.

4. Focus on Personalization

Vidyard's emphasis on personalized video messages sets it apart from other tools that may focus solely on video hosting or basic video creation. The ability to create tailored content fosters stronger customer relationships and drives sales.

5. User-Friendly Interface

Vidyard’s user interface is designed to be intuitive, making it easy for sales representatives to create and manage videos without extensive training. This ease of use is a significant selling point for teams looking to adopt video selling quickly.

FAQ

1. How does Vidyard improve sales engagement?

Vidyard improves sales engagement by allowing sales representatives to send personalized video messages that stand out in a crowded inbox. This approach fosters better connections with prospects and leads to higher response rates.

2. Can I use Vidyard for internal training?

Yes, Vidyard can be effectively used for internal training and onboarding processes. Sales teams can create training videos to help new hires understand products, services, and sales processes.

3. What types of integrations does Vidyard support?

Vidyard supports integrations with a variety of sales and marketing tools, including LinkedIn, Salesloft, Outreach, and various CRM systems. This allows for a more cohesive sales workflow.

4. Is there a free trial available?

Vidyard offers a free plan that allows users to explore basic features. For more advanced functionalities, users may need to consider one of the paid plans.

5. How can I track video performance?

Vidyard provides comprehensive analytics that track viewer engagement, including metrics such as views, watch time, and interactions. This data helps sales teams refine their messaging strategies.

6. Can I create videos from my mobile device?

Vidyard is designed to be user-friendly across devices, allowing users to create and share videos from their mobile devices. This flexibility is beneficial for sales representatives on the go.

7. What kind of support does Vidyard offer?

Vidyard offers various support options, including online resources, tutorials, and customer support for paid plans. Users can access a wealth of information to help them maximize the platform's capabilities.

In conclusion, Vidyard is a powerful tool for sales teams looking to enhance their outreach through personalized video messaging. With its robust features, diverse use cases, and unique selling points, it stands out as a leader in the video selling space. Whether you are a small business or a large enterprise, Vidyard provides the tools needed to break through the noise and effectively engage customers, ultimately driving sales success.