What is Tubular?

Tubular is a powerful social video intelligence platform designed to provide marketers, brands, and media companies with insights into social video performance and audience behaviors. By analyzing vast amounts of data from various social media platforms, Tubular helps businesses develop effective content strategies, optimize their marketing efforts, and stay ahead of competitors in the fast-paced world of social video. With its extensive database of social video insights, Tubular offers a unified view of the interests and behaviors of social video audiences, enabling organizations to make informed decisions that lead to higher return on investment (ROI).

Features

Tubular boasts a range of features that cater to the needs of marketers, brands, and media companies. These features include:

1. Content Strategy

• Cross-Channel Performance Data: Tubular provides users with performance metrics across various social media platforms, allowing them to identify what content resonates best with their audience.
• Social Video Analytics: Users can access in-depth analytics that help them understand audience engagement, reach, and overall content effectiveness.

2. Social Video Listening

• Real-Time Insights: Tubular allows users to monitor social video trends and audience sentiment in real-time, enabling them to adapt their strategies quickly.
• Competitor Analysis: Users can analyze competitors' social video performance, identifying successful content strategies and areas for improvement.

3. Influencer Identification

• Influencer Discovery: Tubular helps brands identify and connect with relevant influencers who can amplify their message and reach new audiences.
• Performance Metrics: Users can evaluate influencer effectiveness based on engagement rates, audience demographics, and content performance.

4. Ad Sales & Brand Partnerships

• Data-Driven Guidance: Media companies can leverage Tubular's insights to sell ads more effectively and create strategic brand partnerships.
• Audience Targeting: Brands can use Tubular's data to identify and target specific audience segments, ensuring their advertising efforts are more impactful.

5. Consumer & Market Intel

• Behavioral Insights: Tubular provides real behavior data sourced from billions of users, offering insights into audience preferences and viewing habits.
• Market Trends: Users can stay updated on emerging trends and shifts in consumer behavior, ensuring their strategies remain relevant.

6. Impeccably Organized Data

• Proprietary Classification Technology: Tubular employs advanced classification technology to organize social video data, making it easy for users to navigate and extract valuable insights.
• Cross-Platform View: Users benefit from a comprehensive view of social video performance across multiple platforms, allowing for a holistic understanding of audience engagement.

Use Cases

Tubular's features cater to a variety of use cases across different industries. Here are some of the primary applications of Tubular:

Media Companies

• Audience Growth: Media companies can utilize Tubular's insights to develop content that attracts and retains a larger global audience.
• Ad Sales Optimization: By leveraging data-driven insights, media companies can enhance their ad sales strategies, ensuring they connect with the right audiences.

Brands

• Authentic Engagement: Brands can use Tubular to create authentic content that resonates with their audience, improving brand loyalty and engagement.
• Campaign Optimization: By analyzing performance data, brands can optimize their owned and earned campaigns on social video, ensuring better results.

Agencies

• Data-Driven Client Strategies: Creative agencies can rely on Tubular's social video intelligence to provide data-driven guidance for their Fortune 500 clients.
• Trend Monitoring: Agencies can stay ahead of trends, ensuring their clients do not miss out on valuable opportunities in the ever-evolving social video landscape.

Pricing

While specific pricing information for Tubular is not publicly available, the platform typically offers various pricing tiers based on the size of the organization and the specific features required. Companies interested in Tubular are encouraged to reach out for a personalized quote and demo to better understand the costs associated with the platform.

Comparison with Other Tools

When comparing Tubular with other social media analytics and video intelligence tools, several unique selling points set it apart:

1. Comprehensive Database

• Largest Social Video Insights Database: Tubular boasts the world's largest database of social video insights, with over 1 billion videos and 1 million creators. This extensive data collection provides users with unparalleled access to social video performance metrics.

2. Real Behavior Data

• No Surveys, Cookies, or Pixels: Unlike many other platforms that rely on surveys or tracking methods, Tubular sources real behavior data from billions of people globally. This approach ensures more accurate and reliable insights.

3. Advanced Classification Technology

• Proprietary Taxonomy: Tubular's proprietary classification technology allows for an organized and simplified view of the social video landscape, making it easier for users to identify trends and opportunities.

4. Cross-Platform Insights

• Unified View: Tubular combines data from multiple social media platforms, providing users with a cross-platform view of social video performance. This holistic perspective allows for more informed decision-making.

FAQ

What types of businesses can benefit from Tubular?

Tubular is designed for a variety of businesses, including media companies, brands, and agencies. Any organization looking to enhance its social video strategy and gain insights into audience behavior can benefit from Tubular's features.

How does Tubular source its data?

Tubular sources real behavior data from billions of users across the globe. The platform does not rely on surveys, cookies, or pixels, ensuring that the insights provided are based on actual user behavior.

Can Tubular help with influencer marketing?

Yes, Tubular offers features that help brands identify and connect with relevant influencers. Users can evaluate influencer performance based on engagement metrics and audience demographics, facilitating more effective influencer marketing strategies.

Is there a free trial available for Tubular?

While specific information about a free trial is not provided, interested users are encouraged to request a demo to explore Tubular's features and capabilities before committing to a subscription.

How can I get started with Tubular?

To get started with Tubular, potential users can visit the Tubular website to request a demo or contact the sales team for more information on pricing and features tailored to their needs.

In conclusion, Tubular is a comprehensive social video intelligence platform that empowers businesses to make informed decisions based on real-time data and insights. With its extensive features, diverse use cases, and unique selling points, Tubular stands out as a valuable tool for marketers, brands, and media companies aiming to succeed in the dynamic world of social video.