What is Tomi AI?

Tomi AI is a predictive analytics tool designed specifically for performance marketing, particularly in high-ticket e-commerce and lead generation businesses. It leverages advanced machine learning models to analyze user behavior on websites and mobile applications, providing insights that help businesses optimize their marketing strategies. Tomi AI guarantees at least a 15% reduction in Customer Acquisition Cost (CAC) on platforms like Meta and Google, backed by a US patent and proven success with over 20 high-growth and Fortune 500 brands.

Tomi AI stands out in the digital marketing landscape by offering a comprehensive solution that goes beyond superficial analytics. By matching website visits with sales data and other funnel steps from a business's Customer Relationship Management (CRM) system, Tomi AI enables organizations to predict the propensity to buy and estimate the 30-90 day Lifetime Value (LTV) of all website visitors, including anonymous users, in near real-time.

Features

Tomi AI boasts a variety of features designed to enhance marketing performance and efficiency:

1. Behavioral Analysis

• Analyzes user behavior on websites and mobile apps.
• Provides deeper insights than traditional analytics tools like Google Analytics or Adobe Analytics.

2. Predictive Modeling

• Utilizes machine learning to identify behavioral patterns of high-value visitors.
• Predicts specific propensities to buy and estimates LTV for all visitors and leads.

3. Integration with Ad Platforms

• Feeds predictions back into ad platforms, CRMs, and analytics tools.
• Facilitates value-based audience creation and targeting optimization.

4. Value-Based Retargeting

• Shifts from rule-based to value-based retargeting, stopping wasted ad spend on non-converting visitors.
• Helps businesses triple their Return on Ad Spend (ROAS).

5. Predictive Lead Scoring

• Offers accurate lead scoring for ad campaign optimization and future attribution.
• Provides insights into the incremental impact on revenue from website visits.

6. First-Party Data Utilization

• Leverages first-party behavioral data from websites and apps.
• Integrates CRM data to enhance the prediction accuracy regarding funnel steps, revenue, and LTV.

7. Real-Time Predictive Engine

• Calculates the probability to buy and expected LTV for every visitor in real-time.
• Utilizes the Google Cloud Platform for robust data processing capabilities.

8. Positive Reinforcement Loop

• Creates a feedback mechanism that enhances predictive conversions, audiences, lead scores, and attribution.

9. User-Friendly Dashboard

• Features an intuitive dashboard for creating value-based audiences and managing campaigns.
• Enables easy uploads to advertising platforms via Marketing API.

Use Cases

Tomi AI is versatile and can be applied across various industries and business models. Here are some notable use cases:

1. E-Commerce

• Problem: Low conversion rates and ineffective ad targeting.
• Solution: Tomi AI optimizes ad spend by predicting high-value visitors, leading to increased ROAS and reduced CAC.

2. B2B SaaS

• Problem: Difficulty in scoring leads and attributing revenue accurately.
• Solution: Tomi AI provides predictive lead scoring and insights into revenue impact, improving sales conversions.

3. Insurance

• Problem: High CAC and low return on marketing investment.
• Solution: By analyzing user behavior and optimizing targeting, Tomi AI helps reduce CAC and improve ROAS.

4. Banking

• Problem: Expensive customer acquisition and low-quality leads.
• Solution: Tomi AI enhances lead quality through predictive analytics, resulting in lower costs per lead and improved customer acquisition strategies.

5. Real Estate

• Problem: Low-quality leads and rare conversions.
• Solution: Tomi AI reduces costs per purchase and increases conversion rates by targeting high-value visitors.

6. Education Technology (EdTech)

• Problem: Complex customer journeys with multiple products.
• Solution: Tomi AI provides insights into customer lifetime value, enabling tailored marketing strategies for different products.

Pricing

While the specific pricing details for Tomi AI are not disclosed on the website, it is generally structured to cater to businesses of varying sizes, including mid-market and enterprise-level organizations. Pricing may depend on factors such as:

• The volume of data processed.
• The number of users or accounts.
• The specific features and integrations required.

To obtain accurate pricing information, interested businesses are encouraged to book a demo or contact Tomi AI directly for a customized quote.

Comparison with Other Tools

Tomi AI differentiates itself from other marketing analytics tools through its unique focus on predictive analytics and real-time insights. Here’s how it compares with some popular alternatives:

1. Google Analytics

• Tomi AI: Provides deeper insights by matching user behavior with sales data and CRM information.
• Google Analytics: Primarily focuses on traffic analysis and basic user behavior without predictive capabilities.

2. Adobe Analytics

• Tomi AI: Offers predictive lead scoring and real-time LTV predictions to enhance marketing strategies.
• Adobe Analytics: More focused on reporting and visualization rather than predictive insights.

3. HubSpot

• Tomi AI: Specializes in high-ticket items and long sales cycles, providing tailored solutions for complex customer journeys.
• HubSpot: A broader marketing and sales platform that may not provide the same depth of predictive analytics.

4. Salesforce

• Tomi AI: Integrates seamlessly with various CRMs to enhance lead scoring and attribution.
• Salesforce: Primarily a CRM platform that lacks specialized predictive marketing capabilities.

FAQ

1. What industries can benefit from Tomi AI?

• Tomi AI is beneficial for a wide range of industries, including e-commerce, B2B SaaS, insurance, banking, real estate, and education technology.

2. How does Tomi AI ensure accurate predictions?

• Tomi AI utilizes advanced machine learning models to analyze user behavior and historical data, resulting in high accuracy for predicting customer behavior and LTV.

3. Is Tomi AI suitable for small businesses?

• While Tomi AI is designed for high-ticket and long-cycle businesses, small businesses can also benefit from its predictive capabilities, particularly if they have a defined target audience and sales cycle.

4. How long does it take to see results with Tomi AI?

• Businesses can expect to see initial results within 2-3 months after implementing Tomi AI, depending on the complexity of their sales cycles and the speed of data collection.

5. What kind of support does Tomi AI offer?

• Tomi AI provides dedicated customer support, including onboarding assistance, campaign optimization advice, and A/B testing expertise to ensure clients maximize their marketing efforts.

6. Can Tomi AI integrate with existing marketing tools?

• Yes, Tomi AI is designed to integrate seamlessly with various ad platforms, CRMs, and analytics tools, enhancing the overall marketing ecosystem.

In conclusion, Tomi AI is a powerful predictive analytics tool that empowers businesses to optimize their marketing strategies by providing deep insights into user behavior and predictive modeling. Its unique features, diverse use cases, and commitment to reducing CAC while increasing revenue make it a valuable asset for organizations looking to enhance their performance marketing efforts.