What is SurveyGizmo?

SurveyGizmo, now known as Alchemer, is a powerful online survey tool designed to help businesses gather customer feedback, conduct market research, and improve overall user experience. It provides a comprehensive platform for creating, distributing, and analyzing surveys, making it a valuable asset for organizations looking to understand their audience and make data-driven decisions. With a focus on flexibility and customization, Alchemer caters to a wide range of industries and use cases, from customer experience management to academic research.

Features

Alchemer offers a diverse array of features that enhance the survey creation and analysis process. Here is a breakdown of its key features:

1. Survey Creation

• Customizable Templates: Users can choose from a variety of pre-designed templates or create their own surveys from scratch. This flexibility allows for tailored surveys that meet specific needs.
• Question Types: Alchemer supports multiple question formats, including multiple choice, open-ended, rating scales, and more, enabling users to gather diverse types of feedback.
• Logic and Branching: The tool allows for advanced logic features, such as skip logic and branching questions, which help guide respondents through surveys based on their previous answers, ensuring a more relevant experience.

2. Distribution Options

• Multiple Distribution Channels: Surveys can be distributed via email, social media, websites, or embedded directly into applications, making it easy to reach target audiences.
• Mobile Optimization: Surveys created with Alchemer are mobile-friendly, ensuring that respondents can easily complete them on any device.
• Panel Integration: Users can access a global panel of respondents to ensure they reach the right audience for their surveys.

3. Data Analysis

• Real-Time Reporting: Alchemer provides real-time analytics, allowing users to track responses and engagement metrics as they come in.
• Customizable Dashboards: Users can create personalized dashboards to visualize data in a way that makes sense for their specific analysis needs.
• Export Options: Data can be exported in various formats, including CSV, Excel, and PDF, facilitating easy sharing and further analysis.

4. Integrations

• Business System Integrations: Alchemer seamlessly integrates with popular business tools such as Salesforce, HubSpot, and Google Analytics, allowing for streamlined workflows and enhanced data utilization.
• API Access: For organizations with specific needs, Alchemer offers API access, enabling custom integrations and automation.

5. Security and Compliance

• Data Security: Alchemer prioritizes the security of user data with features such as encryption, secure data storage, and compliance with industry standards.
• GDPR Compliance: The platform adheres to GDPR regulations, ensuring that users can collect and manage data responsibly.

Use Cases

Alchemer is versatile and can be used across various industries and functions. Here are some common use cases:

1. Customer Experience Management

Organizations can utilize Alchemer to gather feedback on customer satisfaction, Net Promoter Score (NPS), and overall user experience. This data helps businesses identify areas for improvement and enhance customer loyalty.

2. Market Research

Businesses can conduct market research surveys to gauge consumer preferences, test new product ideas, and analyze market trends. Alchemer's robust analytics capabilities allow for in-depth insights into market dynamics.

3. Employee Engagement

HR departments can use Alchemer to measure employee satisfaction, gather feedback on company culture, and assess employee engagement levels. This information is crucial for fostering a positive workplace environment.

4. Academic Research

Researchers can leverage Alchemer for academic studies, utilizing its advanced question types and data analysis features to collect and analyze research data effectively.

5. Event Feedback

After hosting events, organizations can use Alchemer to gather attendee feedback, helping them assess the success of the event and identify areas for improvement in future gatherings.

Pricing

Alchemer offers a range of pricing plans to accommodate different needs, from individual users to large enterprises. While specific pricing details may vary, the following is a general overview of the tiers available:

1. Individual Plan

• Designed for solo users or small teams.
• Basic features for creating and analyzing surveys.
• Limited responses per survey.

2. Professional Plan

• Suitable for small to medium-sized businesses.
• Advanced features, including logic and branching, customizable reporting, and integrations.
• Increased response limits and additional user seats.

3. Enterprise Plan

• Tailored for larger organizations with complex survey needs.
• Comprehensive features, including advanced analytics, dedicated support, and custom integrations.
• Unlimited responses and user access.

Organizations are encouraged to request a demo or consult with Alchemer's sales team to determine the best plan based on their specific requirements.

Comparison with Other Tools

When considering survey tools, it's essential to compare Alchemer with other popular options in the market. Here’s how Alchemer stacks up against some of its competitors:

1. Qualtrics

• Strengths: Qualtrics is known for its robust analytics and enterprise-level features. It offers advanced survey capabilities and is often preferred by large organizations.
• Weaknesses: Qualtrics can be more expensive, making it less accessible for small businesses or individual users.

2. SurveyMonkey

• Strengths: SurveyMonkey is user-friendly and widely recognized, making it a go-to option for many users. It offers a straightforward interface and basic survey functionalities.
• Weaknesses: While easy to use, SurveyMonkey may lack some of the advanced features and customization options that Alchemer provides.

3. Medallia

• Strengths: Medallia focuses on customer experience management and offers powerful analytics tools for understanding customer feedback.
• Weaknesses: It may be overkill for organizations that only need basic survey functionalities, and its pricing can be higher than other options.

4. QuestionPro

• Strengths: QuestionPro offers a comprehensive set of features, including advanced reporting and analytics, making it suitable for both small and large organizations.
• Weaknesses: The user interface may not be as intuitive as Alchemer's, leading to a steeper learning curve for new users.

5. GetFeedback

• Strengths: GetFeedback is designed specifically for customer experience surveys and integrates well with Salesforce, making it ideal for organizations already using that platform.
• Weaknesses: Its focus on customer feedback may limit its use for other types of surveys compared to Alchemer.

Overall, Alchemer stands out due to its flexibility, customization options, and comprehensive feature set, making it suitable for a wide range of survey needs across different industries.

FAQ

1. Is Alchemer suitable for small businesses?

Yes, Alchemer offers various pricing plans that cater to both small businesses and large enterprises, making it accessible for organizations of all sizes.

2. Can I customize my surveys?

Absolutely! Alchemer provides customizable templates and allows users to create surveys from scratch, enabling tailored experiences for respondents.

3. How does Alchemer ensure data security?

Alchemer prioritizes data security with features such as encryption, secure data storage, and compliance with industry standards, including GDPR.

4. Can I integrate Alchemer with other tools?

Yes, Alchemer offers numerous integrations with popular business tools such as Salesforce, HubSpot, and Google Analytics, as well as API access for custom integrations.

5. How can I analyze survey results?

Alchemer provides real-time reporting and customizable dashboards, allowing users to visualize data and gain insights easily. Data can also be exported for further analysis.

In conclusion, Alchemer (formerly SurveyGizmo) is a versatile and powerful survey tool that stands out for its flexibility, comprehensive features, and focus on customer feedback. Whether you're looking to improve customer experience, conduct market research, or gather employee insights, Alchemer provides the tools you need to make data-driven decisions.