What is Sprinklr?

Sprinklr is a comprehensive digital experience management platform designed to unify customer engagement across multiple channels. Leveraging cutting-edge artificial intelligence (AI), Sprinklr empowers organizations to enhance their customer experience (CX), streamline operations, and boost productivity. The platform is tailored for front-office teams, providing them with the tools necessary to engage with customers effectively, derive actionable insights, and manage various aspects of marketing, customer service, and social media. Sprinklr is trusted by 9 out of the 10 most valuable brands, making it a preferred choice for organizations looking to elevate their digital engagement strategies.

Features

Sprinklr offers a wide array of features that cater to the needs of marketing, customer service, and social media teams. The key features include:

1. Unified Platform

• Omnichannel Experience: Sprinklr integrates various touchpoints, allowing teams to engage customers seamlessly across different channels, including social media, email, and voice.
• Centralized Governance: The platform provides centralized control over governance, ensuring consistent messaging and brand voice across all markets and business units.

2. AI-Powered Capabilities

• Generative AI: Sprinklr utilizes generative AI to create autonomous and intelligent versions of brands, teams, and employees, enabling decision-making, workflow design, and task execution at scale.
• Custom AI Models: The platform offers customized AI models enriched with five years of annotation and optimization, tailored specifically for customer experience data.

3. Product Suites

Sprinklr comprises four AI-powered product suites that work cohesively on a unified platform:

• Sprinklr Service: Designed to empower customer service teams, this suite helps deliver delightful experiences across every touchpoint.
• Sprinklr Social: This suite enables brands to reach, engage, and listen to customers across 30+ digital and social channels for maximum engagement and revenue generation.
• Sprinklr Insights: Provides real-time insights into consumer behavior, product performance, and market trends, helping brands build loyalty and improve customer experiences.
• Sprinklr Marketing: This suite orchestrates global marketing campaigns across various channels, driving higher marketing return on investment (ROI).

4. Collaboration and Context

• Team Collaboration: Sprinklr eliminates the chaos of using multiple tools by providing a single platform where teams can collaborate effectively, share insights, and drive consistent customer experiences.
• Real-Time Insights: The platform equips teams with actionable insights, enabling them to make informed decisions and engage customers meaningfully.

5. Automation and Efficiency

• Workflow Automation: Sprinklr automates repetitive tasks, saving time and resources for teams. For example, automated reporting and content boosting streamline advertising workflows.
• Increased Asset Re-Use: Brands can significantly increase the re-use of marketing assets, enhancing efficiency and reducing costs.

Use Cases

Sprinklr is versatile and can be used across various industries and departments. Here are some common use cases:

1. Marketing Teams

• Consumer Research: Marketing teams can leverage Sprinklr to gather real-time market insights and consumer feedback, allowing them to tailor their campaigns effectively.
• Crisis Management: The platform helps mitigate crises by providing timely insights and facilitating quick responses to customer concerns.
• Social Engagement: Brands can enhance their social media presence and engagement through Sprinklr's social listening and engagement tools.

2. Customer Service Teams

• Omnichannel Support: Customer service teams can unify their operations across social, digital, and voice channels, ensuring a consistent and exceptional customer experience.
• Actionable Insights: Sprinklr provides insights into contact center performance, helping teams enhance workforce engagement and deliver better service.
• Scalability: The platform allows teams to scale their customer service efforts, accommodating increased interactions without compromising quality.

3. Brand Management

• Global Brand Voice: Organizations can maintain a singular brand voice across different regions and markets, ensuring consistency in messaging and customer interactions.
• Performance Measurement: Sprinklr enables brands to measure the performance of their marketing and customer service initiatives, providing insights into areas for improvement.

4. Advertising and Campaign Management

• Campaign Orchestration: Marketing teams can orchestrate on-brand global marketing campaigns across various channels, maximizing reach and engagement.
• Automated Reporting: The platform automates reporting processes, allowing teams to focus on strategy rather than manual data compilation.

Pricing

While specific pricing details for Sprinklr are not publicly disclosed, the platform typically offers customized pricing based on the needs and scale of the organization. Factors that may influence pricing include:

• Number of Users: Pricing may vary based on the number of users or teams accessing the platform.
• Feature Set: Different product suites and features may come at varying price points, depending on the requirements of the organization.
• Enterprise Solutions: Larger enterprises may receive tailored solutions and pricing structures to meet their complex needs.

For accurate pricing information, organizations are encouraged to contact Sprinklr directly for a personalized business proposal.

Comparison with Other Tools

When comparing Sprinklr to other digital experience management tools, several unique selling points set it apart:

1. Comprehensive Solution

Unlike many tools that focus on a single aspect of customer engagement (e.g., social media management or customer service), Sprinklr offers a unified platform that integrates multiple functions. This comprehensive approach allows organizations to manage their entire customer experience from a single interface.

2. Advanced AI Capabilities

Sprinklr’s use of generative AI and customized AI models provides a level of intelligence and automation that many other tools lack. This enables organizations to streamline operations and enhance decision-making processes.

3. Proven Track Record

Sprinklr boasts a proven track record of success with some of the world's largest enterprises. Its extensive customizability and seamless integrations with third-party tools make it a reliable choice for organizations with complex needs.

4. Awards and Recognition

Sprinklr has received numerous accolades and recognition from industry analysts, including being named a leader in various categories by G2, Forrester, and Gartner. This recognition underscores its effectiveness and reliability as a digital experience management platform.

FAQ

1. What industries can benefit from Sprinklr?

Sprinklr is versatile and can be used across various industries, including retail, finance, healthcare, and technology. Any organization looking to enhance its customer engagement and experience can benefit from Sprinklr.

2. Is Sprinklr suitable for small businesses?

While Sprinklr is designed to cater to enterprise-level organizations, small businesses can also leverage its capabilities. However, they may need to evaluate whether the features and pricing align with their specific needs and budget.

3. How does Sprinklr ensure data security?

Sprinklr takes data security seriously and implements various measures to protect customer data. This includes encryption, access controls, and compliance with industry standards and regulations.

4. Can Sprinklr integrate with other tools?

Yes, Sprinklr offers seamless integrations with various third-party tools and systems, allowing organizations to enhance their existing workflows and processes.

5. How can organizations get started with Sprinklr?

Organizations interested in Sprinklr can book a demo to explore its features and capabilities. They can also contact Sprinklr for personalized business proposals tailored to their specific needs.

In conclusion, Sprinklr is a powerful tool that offers a unified platform for managing customer experiences across multiple channels. With its advanced AI capabilities, comprehensive solutions, and proven track record, it stands out as a preferred choice for organizations looking to enhance their digital engagement strategies.