What is Spatial?

Spatial is an AI-powered segmentation platform designed specifically for retail marketers. The tool, branded under the name PersonaLive, enables businesses to identify and reach their best customers quickly and effectively. By leveraging advanced data analytics and consumer behavior insights, Spatial allows marketers to make informed decisions regarding location strategies, campaign personalization, and audience targeting.

The primary goal of Spatial is to provide retailers with a comprehensive understanding of their customer base. This understanding helps mitigate risks associated with poor marketing decisions, ineffective campaigns, and misdirected audience targeting. With Spatial, marketers can segment consumers based on actual behaviors, rather than relying solely on demographic information.

Features

Spatial offers a full-stack segmentation solution that includes a variety of features aimed at streamlining the marketing process. Here are some of the key features:

1. Quick Segmentation

• Top Segments Identification: Within minutes, users can identify their top customer segments. PersonaLive organizes every U.S. household into 17 high-level groups and 80 behavioral segments.
• CRM Data Segmentation: Users can upload contact lists to analyze which segments are most valuable to their brand.
• Visitor Segmentation: By uploading a visitation report or drawing a polygon, users can see which segments visit their locations most frequently.

2. Strategic Positioning

• Consumer Spend Data: Users can leverage consumer spending data to outmaneuver competitors and identify growth opportunities.
• Market Share Comparison: Spatial allows users to understand how their brand stacks up against competitors by segment.
• Consumer Spend Analysis: Users can analyze how much each segment spends on different brands over time, providing valuable insights for strategic planning.

3. Tailored Multi-Channel Campaigns

• Brand Insights: Users can discover which brands their customers visit, who they follow on social media, and the best channels to reach them.
• Personalized Ads: The platform enables users to easily personalize ads by viewing and sharing detailed segment portraits that inspire and guide ad imagery and copy.
• Cross-Channel Targeting: Users can export their top segments across multiple channels, including Meta, TikTok, Google, and direct mail.

4. Data Sources and Privacy

• Behavioral Dimensions: The segmentation is based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions.
• Anonymized Data: Spatial uses permissioned, anonymized, and aggregated data, ensuring that individual privacy is maintained while still providing insights into behaviorally similar groups.

5. Activation and Analysis Tools

• Append Segments: Users can append segments to their store locations or enrich their CRM with demographic and segment codes by uploading customer files.
• Ranking and Analysis: The platform allows users to rank their top segments, identify lifetime value (LTV) by cohort, and compare market share against competitors.
• Targeting and Messaging: Users can choose target segments, generate personalized messaging, and activate campaigns across various digital platforms.

Use Cases

Spatial's capabilities can be applied across a broad range of scenarios in retail marketing. Here are some common use cases:

1. Location-Based Marketing

Retailers can utilize Spatial to analyze foot traffic data and consumer behavior to determine optimal store locations. By understanding which segments visit specific locations, businesses can make data-driven decisions about where to open new stores or how to allocate resources effectively.

2. Personalized Marketing Campaigns

With the insights gained from Spatial, marketers can create highly personalized campaigns that resonate with their target audience. By understanding consumer preferences and behaviors, businesses can tailor their messaging and creative assets to align with what their customers value most.

3. Competitive Analysis

Spatial provides retailers with the tools to analyze their market share compared to competitors. By understanding how different segments interact with competing brands, businesses can identify opportunities to differentiate themselves and capture market share.

4. Customer Retention Strategies

By analyzing customer segments and their spending behavior, retailers can develop targeted retention strategies. For example, businesses can identify high-value segments that may be at risk of churn and create tailored offers or incentives to keep them engaged.

5. Multi-Channel Advertising

Spatial enables retailers to activate campaigns across various channels, ensuring that they reach their target audience wherever they are. By exporting segments to platforms like Meta, TikTok, and Google, businesses can create cohesive marketing strategies that drive results.

Pricing

While specific pricing information for Spatial is not publicly available, the platform offers a free 30-minute demo for interested users. This demo allows potential customers to explore the features and capabilities of the tool before making a financial commitment. Pricing may vary based on the size of the business, the number of features utilized, and the level of support required.

Comparison with Other Tools

When comparing Spatial to other segmentation tools in the market, several unique selling points stand out:

1. AI-Powered Insights

Spatial leverages advanced AI algorithms to provide deep insights into consumer behavior. This sets it apart from traditional segmentation tools that may rely solely on static demographic data.

2. Comprehensive Data Sources

Unlike many competitors, Spatial utilizes a wide range of data sources, including mobile movement data, credit card transactions, and social media activity. This holistic approach allows for more accurate and actionable segmentation.

3. Quick Implementation

The platform’s user-friendly interface and quick segmentation capabilities enable retailers to identify their top segments within minutes, making it a time-efficient solution for busy marketers.

4. Focus on Retail

Spatial is designed specifically for retail marketers, which means its features and functionalities are tailored to meet the unique challenges and needs of the retail industry.

5. Multi-Channel Activation

Spatial’s ability to export segments across various digital platforms ensures that retailers can reach their audience through multiple channels, enhancing the effectiveness of their marketing campaigns.

FAQ

Are people really more than demographics?

Yes, people are more than just demographics. Two individuals with the same demographic profile can behave differently. Spatial's PersonaLive segmentation is based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. This multifaceted approach results in a 17% average increase in predicting retail behavior and leads to campaigns that perform up to 50% better.

Where does the data come from?

Spatial uses permissioned, anonymized, and aggregated data from mobile data and credit card providers, as well as demographic, census, and public social media profiles. This ensures that individual privacy is maintained while providing insights into behaviorally similar groups.

How can PersonaLive help me?

PersonaLive helps businesses understand and activate insights about their customers that others may not have. By appending segments to store locations or enriching customer files with demographic and segment codes, businesses can make informed marketing and location decisions.

What types of businesses can benefit from Spatial?

Any retail business looking to improve its marketing strategies, understand its customer base better, and make data-driven decisions can benefit from using Spatial. The platform is designed to cater to a wide range of retailers, from small businesses to large corporations.

Can I schedule a demo?

Yes, interested users can schedule a free 30-minute demo to explore the features and capabilities of Spatial. This demo provides potential customers with a hands-on understanding of how the platform can benefit their marketing efforts.

In conclusion, Spatial is a powerful tool for retail marketers seeking to enhance their understanding of customer behavior and improve their marketing strategies. With its comprehensive features, quick implementation, and focus on actionable insights, Spatial stands out as a valuable asset in the competitive retail landscape.