What is Sojern?

Sojern is a leading travel marketing platform designed to help businesses in the travel sector drive demand, convert customers, and build loyalty. With a focus on providing unmatched visibility into travel demand and intelligence, Sojern empowers its users to maximize their marketing budgets effectively. By leveraging data-driven insights, the platform enables travel brands to reach potential customers at various stages of their journey, from inspiration to booking.

Features

Sojern offers a variety of features that cater to the unique needs of the travel industry. Here are some of the key features:

1. Data-Driven Insights

Sojern utilizes a vast amount of travel data to provide insights that help businesses understand market trends and customer behavior. This feature allows users to tailor their marketing strategies based on real-time information.

2. Targeted Advertising

With Sojern, businesses can create targeted advertising campaigns that reach specific audiences based on their travel intentions. This feature includes:

• Audience Segmentation: Identify and segment potential customers based on their travel preferences and behaviors.
• Dynamic Creative Optimization: Automatically adjust ad creatives based on performance data to maximize engagement.

3. Multi-Channel Marketing

Sojern supports multi-channel marketing, enabling businesses to reach their audience across various platforms, including:

• Social Media
• Display Advertising
• Search Engines
• Email Campaigns

4. Conversion Tracking

The platform offers robust conversion tracking tools that allow businesses to measure the effectiveness of their campaigns. Users can track key performance indicators (KPIs) such as:

• Click-through rates (CTR)
• Return on ad spend (ROAS)
• Cost per acquisition (CPA)

5. Customizable Reporting

Sojern provides customizable reporting features that enable users to generate reports tailored to their specific needs. This includes:

• Real-time dashboards
• Performance metrics
• Trend analysis

6. Loyalty Program Integration

To help businesses build customer loyalty, Sojern integrates with existing loyalty programs, allowing brands to target loyal customers with personalized offers and promotions.

7. Programmatic Advertising

Sojern utilizes programmatic advertising technology to automate the buying and selling of ad space. This feature enables businesses to optimize their ad spend and reach the right audience at the right time.

8. Travel Intent Data

One of Sojern's standout features is its ability to provide travel intent data. This data helps businesses understand when potential customers are most likely to book their travel, allowing for timely and effective marketing efforts.

Use Cases

Sojern can be utilized by various stakeholders in the travel industry. Here are some common use cases:

1. Hotels and Resorts

Hotels and resorts can use Sojern to drive direct bookings by creating targeted advertising campaigns that reach potential guests during their travel planning phase. By leveraging data-driven insights, these businesses can optimize their marketing strategies to increase occupancy rates.

2. Airlines

Airlines can benefit from Sojern's platform by promoting special fare deals and seasonal promotions to travelers actively searching for flights. The ability to track conversions allows airlines to measure the success of their campaigns and adjust strategies accordingly.

3. Travel Agencies

Travel agencies can use Sojern to target customers looking for travel packages. By utilizing audience segmentation and multi-channel marketing, agencies can effectively reach potential clients and convert them into bookings.

4. Destination Marketing Organizations (DMOs)

DMOs can leverage Sojern's insights to promote their destinations to potential travelers. By understanding travel intent data, DMOs can create campaigns that inspire travelers to visit specific locations during peak seasons.

5. Online Travel Agencies (OTAs)

OTAs can utilize Sojern's platform to enhance their visibility in a competitive market. By using targeted advertising and customizable reporting, OTAs can increase their market share and drive more bookings.

Pricing

Sojern's pricing model is tailored to the specific needs of each business. While the exact pricing details are not publicly available, the platform typically offers flexible pricing options based on factors such as:

• The size of the business
• The scale of advertising campaigns
• The specific features and services required

Businesses interested in using Sojern are encouraged to contact the company directly to receive a customized quote based on their unique requirements.

Comparison with Other Tools

When comparing Sojern with other travel marketing tools, several unique selling points set it apart:

1. Travel-Specific Focus

Unlike many general marketing platforms, Sojern is specifically designed for the travel industry. This specialization allows it to provide tailored solutions that address the unique challenges faced by travel businesses.

2. Comprehensive Data Insights

Sojern's ability to leverage extensive travel data gives it an edge over competitors. The platform provides insights that are not only actionable but also relevant to the travel sector, enabling businesses to make informed decisions.

3. Multi-Channel Approach

Sojern's multi-channel marketing capabilities allow businesses to reach their audience through various touchpoints, increasing the chances of conversion. Many other tools may focus on one or two channels, limiting their effectiveness.

4. Programmatic Advertising Expertise

With advanced programmatic advertising capabilities, Sojern enables businesses to automate and optimize their ad spend efficiently. This feature can be more complex or limited in other marketing platforms.

5. Strong Loyalty Integration

Sojern's integration with loyalty programs helps travel brands to foster long-term relationships with customers. This feature is often lacking in other marketing tools that cater to a broader audience.

FAQ

Q1: Who can benefit from using Sojern?

A1: Sojern is designed for a wide range of stakeholders in the travel industry, including hotels, airlines, travel agencies, destination marketing organizations, and online travel agencies.

Q2: How does Sojern leverage data?

A2: Sojern utilizes extensive travel data to provide insights into market trends and customer behavior, helping businesses tailor their marketing strategies effectively.

Q3: Can I track the performance of my campaigns?

A3: Yes, Sojern offers robust conversion tracking tools that allow users to measure key performance indicators such as click-through rates, return on ad spend, and cost per acquisition.

Q4: Is Sojern suitable for small businesses?

A4: Yes, Sojern offers flexible pricing options and customizable solutions that can cater to the needs of businesses of all sizes, including small and medium enterprises.

Q5: How does Sojern help with customer loyalty?

A5: Sojern integrates with existing loyalty programs, enabling businesses to target loyal customers with personalized offers and promotions to foster long-term relationships.

Q6: What sets Sojern apart from other marketing tools?

A6: Sojern's travel-specific focus, comprehensive data insights, multi-channel approach, programmatic advertising expertise, and strong loyalty integration are key factors that differentiate it from other marketing tools.

In summary, Sojern is a powerful travel marketing platform that provides businesses with the tools and insights needed to drive demand, convert customers, and build loyalty. With its unique features and focus on the travel industry, Sojern stands out as a top choice for businesses looking to enhance their marketing efforts and achieve greater success in a competitive landscape.