What is Ortto?

Ortto is a comprehensive marketing automation platform designed to streamline and enhance marketing efforts for businesses of all sizes. Combining powerful marketing automation, analytics, customer data management, and support features, Ortto serves as a one-stop solution for marketers looking to drive revenue and improve customer engagement. It is particularly known for its user-friendly interface, making it easy for teams to onboard and utilize its features effectively.

The platform integrates seamlessly with various customer relationship management (CRM) systems, websites, and other tools, allowing businesses to leverage their existing data and systems without significant disruption. With Ortto, users can create personalized marketing journeys, analyze customer data, and engage customers across multiple channels, all from a single platform.

Features

Ortto offers a wide array of features designed to support marketing teams in their efforts to attract, convert, and retain customers. Below are some of the key features of Ortto:

Marketing Automation

• Journeys: Create automated marketing journeys that guide customers through personalized experiences based on their interactions with your brand.
• Email Marketing: Design and send targeted email campaigns that resonate with your audience.
• SMS Marketing: Reach customers directly through SMS notifications, enhancing engagement and response rates.
• Push Notifications: Utilize push notifications to communicate timely updates and promotions to users.
• In-app Messages: Engage users while they are using your app with contextual messages that drive action.
• Forms and Surveys: Collect valuable customer feedback and data through customizable forms and surveys.

Customer Data and Analytics

• Customer Data Platform (CDP): Centralize and manage customer data from multiple sources to gain a comprehensive view of customer behavior.
• Custom Activities: Track specific customer interactions and activities to inform marketing strategies.
• Dashboards: Visualize key metrics and performance indicators through customizable dashboards.
• Custom Reports: Generate detailed reports that provide insights into marketing performance and customer engagement.
• Lead Scoring: Identify and prioritize leads based on their interactions and engagement levels.

Support Features

• Omnichannel Engagement: Engage customers across various channels, ensuring a consistent experience regardless of how they interact with your brand.
• Team Inbox: Collaborate with team members in managing customer inquiries and communications.
• AI Responses: Leverage artificial intelligence to automate responses to common customer queries, enhancing response times and efficiency.
• Live Chat: Provide real-time support to customers through integrated live chat functionality.
• Knowledge Base: Offer customers self-service options through a comprehensive knowledge base that answers frequently asked questions.

Security and Privacy

Ortto takes security and privacy seriously, implementing various measures to ensure customer data is protected. Key security features include:

• Two-Factor Authentication (2FA): Adds an extra layer of security to user accounts.
• Single Sign-On (SSO): Simplifies the login process and enhances security for users.
• User Permissions and Roles: Control access to sensitive data and features based on user roles.
• Multi-region Data Hosting: Ensures data is stored securely in multiple regions, including the EU, USA, and Australia.
• Compliance: Ortto adheres to various compliance standards, including GDPR, ISO 27001, HIPAA, and SOC2.

Use Cases

Ortto is versatile and can be utilized across various industries and business models. Here are some common use cases:

Startups

Startups can utilize Ortto to establish their marketing efforts from the ground up. With features like journey builders and automated email campaigns, startups can effectively engage their early customers and build brand loyalty.

B2B Companies

B2B companies can leverage Ortto's lead scoring and custom reporting features to identify high-value leads and tailor their marketing efforts accordingly. The integration with CRM systems allows for seamless data sharing and collaboration.

E-commerce

E-commerce businesses can benefit from Ortto's SMS marketing and push notifications to promote sales and special offers. The ability to create personalized journeys based on customer behavior can lead to increased conversion rates.

SaaS Companies

SaaS companies can utilize Ortto to onboard new users and guide them through the product with in-app messages and automated emails. The analytics features help track user engagement and identify areas for improvement.

Healthcare

Healthcare organizations can use Ortto for patient engagement by sending reminders, educational content, and follow-up communications through various channels, ensuring patients are informed and engaged.

Pricing

Ortto offers flexible pricing plans tailored to meet the needs of different businesses. While specific pricing details are often subject to change, the plans generally include:

• Startup Pricing: Designed for small businesses and startups, this plan offers essential features at an affordable rate to help them kickstart their marketing efforts.
• Custom Pricing: For larger enterprises or businesses with specific needs, Ortto provides custom pricing options that include advanced features and dedicated support.

Potential users are encouraged to book a demo or start a free trial to explore the platform and determine which pricing plan best suits their requirements.

Comparison with Other Tools

When comparing Ortto to other marketing automation tools, several unique selling points emerge:

Ease of Use

Ortto is known for its intuitive interface, making it accessible for users with varying levels of technical expertise. This ease of use sets it apart from some competitors that may require extensive training.

Comprehensive Feature Set

Ortto combines marketing automation, customer data analytics, and support features into one platform. Many competitors often require integration with multiple tools to achieve similar functionality, which can complicate workflows.

Integration Capabilities

Ortto offers no-code integrations with popular CRM systems and other tools, allowing businesses to connect their existing systems seamlessly. This flexibility is a significant advantage for companies looking to maintain their current tech stack.

Customer Support

With features like live chat, a knowledge base, and AI responses, Ortto provides robust support options to ensure users can quickly resolve any issues they encounter.

Security and Compliance

Ortto places a strong emphasis on security and compliance, adhering to industry standards such as GDPR and HIPAA. This focus on data protection is crucial for businesses in regulated industries.

FAQ

What types of businesses can benefit from Ortto?

Ortto is suitable for businesses of all sizes, from startups to enterprise-level organizations, across various industries including e-commerce, B2B, SaaS, and healthcare.

How long does it take to onboard Ortto?

Ortto is designed for quick onboarding, with users typically able to start utilizing the platform within just two minutes after signing up.

Is there a free trial available?

Yes, Ortto offers a 14-day free trial, allowing potential users to explore the platform's features before committing to a paid plan.

Can Ortto integrate with my existing CRM?

Yes, Ortto supports no-code integrations with popular CRM systems, allowing you to connect your existing tools seamlessly.

How does Ortto ensure data security?

Ortto implements various security measures, including two-factor authentication, user permissions, and compliance with industry standards such as GDPR and HIPAA, to protect customer data.

What kind of support does Ortto offer?

Ortto offers multiple support options, including live chat, a comprehensive knowledge base, and AI responses to assist users with their inquiries and issues.

In conclusion, Ortto is a powerful marketing automation platform that provides a comprehensive set of features designed to help businesses engage customers effectively and drive growth. With its ease of use, robust integration capabilities, and commitment to security, Ortto stands out as a valuable tool for marketers across various industries.