What is Omnisend?

Omnisend is a powerful email and SMS marketing platform designed specifically for eCommerce businesses. Its intuitive interface and robust features enable users to create effective marketing campaigns that drive sales and enhance customer engagement. With a focus on automation, segmentation, and personalization, Omnisend helps businesses streamline their marketing efforts and maximize their return on investment (ROI).

Features

Omnisend offers a wide array of features tailored to meet the needs of eCommerce marketers. Here are some of the key functionalities:

Email Campaigns

• On-Brand Email Templates: Omnisend provides a library of customizable email templates that allow users to create professional and visually appealing emails without any coding knowledge.
• Drag & Drop Content Editor: The user-friendly content editor makes it easy to add images, text, and products to emails, ensuring a seamless design process.
• Dynamic Discount Codes: Users can incorporate dynamic discount codes into their emails, providing personalized offers to customers and encouraging conversions.

Automation

• Marketing Automation: Omnisend allows users to set up automated workflows that can help nurture leads, welcome new subscribers, and re-engage inactive customers.
• Segmentation: The platform enables marketers to segment their audience based on various criteria, such as purchase behavior, engagement level, and demographics, allowing for highly targeted campaigns.

SMS Marketing

• SMS/MMS Capabilities: Omnisend supports SMS marketing, including text-only messages (SMS) and multimedia messages (MMS) that can include images and GIFs, ideal for engaging customers on mobile devices.
• SMS Credits System: Users can purchase SMS credits to send messages, with bonus credits provided for Pro plan subscribers.

Popups & Forms

• Customizable Forms: Users can create forms to collect subscriber information, feedback, and product reviews, helping to build their email list and enhance customer engagement.
• Popups: The platform allows for the creation of popups that can be strategically placed on websites to capture visitor attention and encourage sign-ups.

Integrations

• Ecommerce Integrations: Omnisend seamlessly integrates with popular eCommerce platforms such as Shopify, WooCommerce, and BigCommerce, making it easy to sync data and manage campaigns effectively.
• Social Media Integrations: Users can connect their Omnisend account with social media platforms like Facebook and Google to create custom audiences and enhance their marketing reach.

Reporting and Analytics

• Sales & Performance Reports: Omnisend provides detailed reports on campaign performance, allowing users to track metrics such as open rates, click-through rates, and conversions.
• Advanced Reporting Capabilities: Pro plan users have access to advanced reporting features that enable deeper insights into customer behavior and campaign effectiveness.

Customer Support

• 24/7 Support: Omnisend offers round-the-clock support to assist users with any questions or technical issues they may encounter.
• Dedicated Customer Success Manager: For users on the Standard and Pro plans with higher monthly spending, dedicated customer success managers are available to provide personalized support and guidance.

Use Cases

Omnisend's features cater to a variety of use cases, making it an ideal solution for different types of eCommerce businesses. Here are some common use cases:

ECommerce Marketing Campaigns

Businesses can leverage Omnisend to create targeted email and SMS marketing campaigns that promote new products, special offers, and seasonal sales. By using segmentation and automation, marketers can ensure that the right message reaches the right audience at the right time.

Customer Retention

Omnisend's automation features allow businesses to set up re-engagement campaigns for inactive customers. By sending personalized emails or SMS messages with special offers or reminders, businesses can encourage these customers to return and make a purchase.

Lead Generation

With customizable forms and popups, businesses can capture leads and grow their email list. Omnisend makes it easy to create engaging forms that entice website visitors to subscribe, providing a valuable asset for future marketing efforts.

Product Reviews and Feedback

Omnisend allows businesses to collect product reviews through forms and automated emails. By encouraging customers to leave feedback, businesses can improve their products and build social proof, which can enhance their marketing efforts.

Multi-Channel Marketing

Omnisend's integration with various channels, including email, SMS, web push notifications, and social media, enables businesses to create cohesive marketing strategies. By utilizing multiple channels, businesses can reach customers where they are most active and engaged.

Pricing

Omnisend offers a tiered pricing structure, making it accessible for businesses of all sizes. The key pricing plans include:

Free Plan

• Cost: Free
• Email Sends: Up to 500 emails/month
• Contacts: Up to 250 contacts
• Features: Access to all features, including email campaigns, automation, segmentation, and forms.

Standard Plan

• Cost: Starts at a low monthly fee (specific pricing depends on the number of contacts).
• Email Sends: 12x the number of contacts (e.g., if you have 500 contacts, you can send 6,000 emails/month).
• Features: Includes all Free plan features plus additional capabilities such as SMS marketing, web push notifications, and published product reviews.

Pro Plan

• Cost: Starts at a higher monthly fee (specific pricing depends on the number of contacts).
• Email Sends: Unlimited emails/month.
• Features: Includes all Standard plan features plus advanced reporting, priority support, bonus SMS credits equal to the monthly bill, and dedicated customer success management.

Comparison with Other Tools

When comparing Omnisend with other marketing tools, several unique selling points set it apart:

Comprehensive Multi-Channel Approach

Unlike many competitors that focus solely on email marketing, Omnisend offers a multi-channel approach that includes SMS, web push notifications, and social media integrations. This enables businesses to engage customers across multiple platforms, increasing the chances of conversion.

ECommerce Focus

Omnisend is specifically designed for eCommerce businesses, providing features tailored to the unique needs of online retailers. This focus on eCommerce ensures that users have access to tools and capabilities that directly impact their sales and customer engagement.

User-Friendly Interface

Omnisend's intuitive platform allows users to create and manage campaigns easily, regardless of their technical expertise. The drag-and-drop editor and pre-built templates make it accessible for marketers at all levels.

Competitive Pricing

With a free plan that allows users to access all features and a tiered pricing structure, Omnisend offers competitive pricing compared to other tools in the market. This makes it an attractive option for businesses looking to maximize their marketing budget.

Strong Customer Support

Omnisend's commitment to customer support, including 24/7 assistance and dedicated success managers for higher-tier users, sets it apart from many competitors. This level of support ensures that users can effectively utilize the platform and achieve their marketing goals.

FAQ

Can I use Omnisend for free?

Yes, Omnisend offers a Free plan that allows users to access all features for an unlimited time, with the ability to send up to 500 emails per month.

What are the limitations of the Free plan?

The Free plan allows users to send up to 500 emails per month to a maximum of 250 contacts and publish up to 50 Shopify reviews. All features are available, but there are limitations on the number of emails and contacts.

How does SMS pricing work?

SMS pricing is based on an SMS credits system. Users on the Free or Standard plan will need to purchase SMS credits after using their bonus SMS. Pro plan users receive bonus SMS credits equal to their monthly bill.

Can I send MMS messages?

Yes, MMS is available for users in the US and Canada, allowing them to send multimedia messages, including images and GIFs.

What support options are available?

Omnisend offers 24/7 support via email, and users on the Standard and Pro plans with higher monthly spending can access dedicated customer success managers for personalized assistance.

How do I migrate to Omnisend from another platform?

Omnisend provides migration support and assistance through its customer support team, helping users transition smoothly from other marketing platforms.

What if I need more emails than my plan allows?

If you exceed your email sending limit on the Free or Standard plan, Omnisend will provide an option to upgrade your plan. Pro plan users can send unlimited emails, but must adhere to the fair use policy to comply with anti-spam regulations.

In summary, Omnisend is a comprehensive email and SMS marketing platform designed to help eCommerce businesses grow their customer base and increase sales through effective marketing strategies. With its user-friendly features, competitive pricing, and strong customer support, Omnisend is a valuable tool for marketers looking to enhance their marketing efforts.