What is Nextatlas?

Nextatlas is an innovative market research tool designed to empower businesses with AI-driven insights and strategies. By leveraging the capabilities of artificial intelligence and machine learning, Nextatlas analyzes vast amounts of data from social media platforms and other online sources to uncover emerging trends, consumer behaviors, and market dynamics. The tool is particularly valuable for professionals in various industries looking to make informed strategic decisions based on real-time data.

Nextatlas has established itself as a pioneer in digital marketing intelligence since its inception in 2012, focusing on predicting trends by analyzing data from over 300,000 early adopters on social media. The platform offers a suite of features that streamline market research, enhance productivity, and provide actionable insights tailored to specific business needs.

Features

Nextatlas boasts a multitude of features designed to cater to the diverse needs of businesses and professionals. Below are some of the standout capabilities of the tool:

Generate Suite

The core of Nextatlas's offering is the Generate Suite, a dynamic market research assistant that provides profound insights into market trends and consumer behavior. The suite includes various specialized assistants to enhance workflow efficiency:

Smart Assistants

• Generate Chat: Engage in conversations with a market research strategist to receive advanced insights into market dynamics and consumer trends.
• Persona Generator Agent: Quickly develop varied consumer personas based on real data, allowing for testing in multiple scenarios.
• Ingredient Discovery Agent: Identify the next big ingredient trends in food, aiding product development and market strategy.
• Innovation Tracker: Track technological advancements, startups, and industry innovations, receiving recommendations for competitive advantages.
• Sentiment Pulse Agent: Gain real-time insights into public opinion and emotional trends, helping businesses understand how their audience feels.
• Subculture Scout: Identify and engage specific audiences, penetrating niche markets and tapping into emerging trends.
• Sustainability Scout: Monitor emerging trends and regulations related to sustainability, offering insights into their impact on various industries.

Data-Driven Discovery

Nextatlas differentiates itself from typical language models by utilizing the Nextatlas engine to analyze millions of social media posts in real-time. Key features include:

• Three-Year Data Analysis: Comprehensive insights into past trends.
• One-Year Forecast: Predictive analytics to anticipate future trends.
• Target Audience Insights: Detailed information on target demographics.
• Social Media Sources: Data sourced from platforms like Instagram, Twitter, and YouTube.
• Sentiment Analysis: Understanding consumer emotions and opinions.
• Top Concepts: Highlighting key themes and ideas emerging in the market.

Business Case Finder

The Casefinder tool matches users with real-life business examples aligned with their specific queries, offering relevant insights that can inform strategy.

Moodboards & Verbatim

Generate Suite offers curated moodboards and quotes from social media posts, providing inspiration for research and creative output.

GenAI Agents

The inclusion of GenAI Agents enhances the efficiency of workflows by automating repetitive tasks and providing data-backed insights tailored to specific business needs.

Use Cases

Nextatlas is versatile and can be applied across various industries and sectors. Here are some potential use cases:

Marketing and Branding

• Trend Forecasting: Marketing teams can utilize Nextatlas to identify emerging trends, allowing them to stay ahead of the competition and tailor their campaigns accordingly.
• Consumer Insights: Brands can leverage sentiment analysis to understand their audience's feelings, enabling them to craft more effective messaging.

Product Development

• Ingredient Discovery: Food and beverage companies can use the Ingredient Discovery Agent to innovate product offerings based on trending ingredients.
• Persona Development: Product teams can develop and test consumer personas to ensure that new products meet market demands.

Strategy Consulting

• Innovation Tracking: Consultants can track advancements in technology and industry innovations to provide clients with strategic recommendations.
• Business Case Analysis: The Casefinder tool can help consultants identify relevant case studies that align with their clients' challenges.

Sustainability Initiatives

• Sustainability Tracking: Companies focused on sustainability can monitor emerging trends and regulations, allowing them to adapt their strategies to align with market demands.

Freelancers and Independent Consultants

• Streamlined Workflows: Freelancers can utilize Nextatlas to manage multiple clients efficiently, reducing research time and enhancing productivity.

Pricing

Nextatlas offers flexible pricing plans to cater to different users' needs, including freelancers, small businesses, and larger enterprises. Below is a breakdown of the pricing structure:

Free Plan

• Cost: $0
• Features:
  • 3-day trial of Generate Suite
  • Access to Generate Chat and beta GenAI Agents
  • 15 credits for usage

Base Plan

• Cost: €99 per user/month (billed monthly)
• Features:
  • 100 credits
  • 50 credits bonus for the first month
  • Access to Generate Chat and AI-Powered Case Finder

Advanced Plan

• Cost: €149 per user/month (billed monthly)
• Features:
  • 2 GenAI Agents of your choice
  • 150 credits
  • Access to Generate Chat and AI-Powered Case Finder

Pro Plan

• Cost: €199 per user/month (billed monthly)
• Features:
  • 6 GenAI Agents of your choice
  • 200 credits
  • Access to Generate Chat and AI-Powered Case Finder

Nextatlas also offers an enterprise plan for larger organizations that require multiple user accounts and increased query allowances.

Comparison with Other Tools

Nextatlas stands out in the market due to its unique combination of AI-driven insights and real-time data analysis. Here are some key differentiators when compared to other market research tools:

Real-Time Data Analysis

Unlike many traditional market research tools that rely on static datasets, Nextatlas continuously updates its data through the Nextatlas engine, ensuring that users have access to the most current insights.

Specialized Assistants

The suite of specialized assistants, such as the Persona Generator and Ingredient Discovery Agent, provides tailored functionalities that cater to specific business needs, setting Nextatlas apart from more generalized research tools.

AI-Powered Insights

Nextatlas integrates generative AI capabilities, allowing users to ask questions in natural language and receive comprehensive, data-backed responses. This feature enhances user experience and streamlines research processes.

Comprehensive Coverage

Nextatlas supports a wide range of industries, including advertising, fashion, food and beverage, technology, and more. This versatility makes it an attractive option for businesses across various sectors.

Focus on Trends and Sentiment

The emphasis on trend forecasting and sentiment analysis allows businesses to understand not just what is happening in the market but also why it is happening, enabling more informed decision-making.

FAQ

What are the data sources used by Nextatlas?

Nextatlas utilizes data from various social media platforms, including Reddit, Instagram, Twitter, Tumblr, and YouTube. By analyzing the interactions of over 300,000 early adopters, Nextatlas identifies trends, opinions, and valuable insights.

How often is the data updated in Generate Suite?

The data used by Generate Suite is continuously updated in real-time through the Nextatlas engine, ensuring that users have access to the latest insights.

What industries can benefit from Nextatlas?

Nextatlas can be used across a wide range of industries, including advertising, agriculture, automotive, beauty, education, fashion, food and beverage, health, media, retail, technology, and more.

How does Nextatlas differ from other AI tools like ChatGPT?

While ChatGPT relies on a broad dataset with a knowledge cut-off, Nextatlas is specifically designed to interpret human language for future market trends and consumer behavior. It offers tailored insights supported by real-time data, making it more reliable for trend-based business strategies.

Is there a trial period available for Nextatlas?

Yes, Nextatlas offers a 3-day free trial for new users, allowing them to explore the features and functionalities of Generate Suite before committing to a subscription.

Can I develop multiple personas using Nextatlas?

Yes, the Persona Generator Agent allows users to quickly develop varied consumer personas based on real data, enabling testing in multiple scenarios for effective market segmentation.

What is the Casefinder tool?

The Casefinder tool is a feature within Generate Suite that matches users with real-life business examples aligned with their specific queries, providing relevant insights to inform strategic decisions.

In conclusion, Nextatlas is a powerful market research tool that combines AI-driven insights with real-time data analysis, making it an invaluable resource for businesses looking to stay ahead in a rapidly evolving market landscape. With its diverse range of features, flexible pricing plans, and unique selling points, Nextatlas is well-positioned to support professionals across various industries in their strategic decision-making processes.