What is Nektar?

Nektar is a cutting-edge platform designed to enhance the way businesses capture and manage customer data within Salesforce. It specializes in transforming customer conversations into actionable go-to-market (GTM) data, providing organizations with the tools they need to optimize their sales processes and improve customer engagement. By offering a comprehensive and flexible Salesforce activity capture solution, Nektar enables businesses to gain deeper insights into customer interactions, streamline data management, and enhance overall sales effectiveness.

Features

Nektar comes packed with a variety of features that cater to the unique needs of revenue teams. Here are some of the standout features:

1. Comprehensive Salesforce Activity Capture

• Complete Control Over Customer Data: Nektar provides businesses with the ability to customize how they capture and manage customer data, ensuring alignment with specific sales and security requirements.
• 100% Adoption: The platform is designed for seamless integration, resulting in high user adoption without the need for extensive change management processes.

2. Rapid Deployment

• Go-Live in Less Than 2 Weeks: Nektar offers a quick implementation timeline, allowing teams to start leveraging its capabilities almost immediately.

3. Enhanced Visibility and Insights

• Meeting Quality Analysis: Rather than merely recording meetings, Nektar analyzes the quality of these interactions by examining attendee lists and the nature of the meetings.
• Understanding Contact Roles: The platform automatically identifies potential contact roles based on interaction frequency, titles, and relevance, enabling businesses to prioritize key stakeholders.

4. AI-Powered Data Transformation

• Visibility into Buyer Data: Nektar employs artificial intelligence to transform buyer data at scale, providing organizations with insights that were previously unattainable.
• Accurate Opportunity Records: The tool enhances the accuracy of opportunity records in Salesforce, allowing for more effective retargeting and renewal campaigns.

5. Customizable Data Sync

• Granular Data Sync Rules: Users can set specific rules to only sync the data that is essential for their business, ensuring that irrelevant information does not clutter their systems.
• Ownership of Data and Insights: All buyer data and related insights can be synced directly into Salesforce standard or custom fields, ensuring that users maintain full control over their data.

6. Security and Compliance

• Secure by Design: Nektar is built with security in mind, adhering to standards such as SOC2, ISO 27001, and GDPR compliance.
• Comprehensive Audits: The platform undergoes extensive audits to ensure data integrity and security.

7. Outstanding Customer Support

• Direct Access to Technical Experts: Users receive timely support from Nektar's technical team, ensuring that any issues are resolved quickly and efficiently.

Use Cases

Nektar is versatile and can be applied across various industries and business functions. Here are some common use cases:

1. Sales Enablement

• Enhancing Sales Performance: Sales teams can utilize Nektar to capture detailed insights from customer interactions, helping them to tailor their approaches and close deals more effectively.
• Identifying Key Stakeholders: By understanding the roles and influence of various contacts within an organization, sales professionals can prioritize their outreach efforts.

2. Revenue Operations

• Optimizing Revenue Processes: Revenue operations teams can leverage Nektar to ensure that data captured during customer interactions is accurate and actionable, enabling them to drive revenue growth.
• Improving Data Quality: The platform helps in maintaining high-quality data within Salesforce, reducing the risk of errors and improving decision-making.

3. Marketing Campaigns

• Retargeting and Renewal Campaigns: Marketers can use Nektar to run targeted campaigns based on complete and accurate opportunity records, increasing the chances of successful engagement.
• Understanding Buyer Behavior: The insights gained from Nektar can inform marketing strategies by revealing trends in buyer behavior and preferences.

4. Customer Success

• Mitigating Customer Churn: Customer success teams can identify signs of potential churn by analyzing meeting quality and engagement levels, allowing them to take proactive measures.
• Enhancing Customer Relationships: By understanding the nature of interactions with customers, teams can foster stronger relationships and improve overall satisfaction.

Pricing

While specific pricing details for Nektar are not publicly available on their website, it is essential for potential users to reach out to the Nektar sales team for customized pricing options. Pricing may vary based on factors such as the size of the organization, the number of users, and specific feature requirements. Nektar typically offers flexible pricing models to accommodate various business needs.

Comparison with Other Tools

Nektar distinguishes itself from other Salesforce activity capture solutions through its unique features and capabilities. Here are some key points of comparison:

1. Advanced Data Matching

• Unlike many other tools that rely on basic domain matching, Nektar employs sophisticated algorithms to provide more accurate opportunity data, filling gaps that other solutions may overlook.

2. Meeting Quality Insights

• While other tools may simply log meeting occurrences, Nektar goes a step further by analyzing the quality of meetings, offering insights that can lead to improved engagement strategies.

3. Customization and Flexibility

• Nektar allows for a high degree of customization in data capture and insights, ensuring that businesses can tailor the platform to their unique needs, a feature that may be limited in other solutions.

4. Security and Compliance Focus

• The platform's commitment to security, including adherence to SOC2, ISO 27001, and GDPR standards, sets it apart from competitors that may not prioritize compliance to the same extent.

5. Quick Implementation

• Nektar's ability to go live in less than two weeks provides a significant advantage over other tools that may require longer deployment times.

FAQ

What types of businesses can benefit from using Nektar?

Nektar is suitable for businesses of all sizes that utilize Salesforce for customer relationship management. It is particularly beneficial for sales, marketing, and revenue operations teams looking to enhance their data capture and analysis capabilities.

How does Nektar ensure data security?

Nektar is designed with security in mind, adhering to industry standards such as SOC2, ISO 27001, and GDPR compliance. The platform also offers customizable data sync rules to ensure that only relevant data is captured and stored.

Can Nektar integrate with other CRM systems?

While Nektar is primarily designed to work with Salesforce, potential users should inquire about integration capabilities with other CRM systems to determine compatibility.

How long does it take to implement Nektar?

Nektar boasts a rapid deployment timeline, with the platform typically going live in less than two weeks, allowing organizations to start leveraging its capabilities quickly.

Is customer support available for Nektar users?

Yes, Nektar provides outstanding customer support, giving users direct access to technical experts to address any questions or issues that may arise.

How does Nektar improve meeting quality analysis?

Nektar analyzes meeting quality by examining who attended and the nature of the meetings, providing insights that help organizations understand the effectiveness of their customer interactions.

What is the main advantage of using Nektar over other activity capture tools?

Nektar's advanced data matching capabilities, focus on meeting quality insights, customization options, and commitment to security make it a standout choice for businesses looking to optimize their Salesforce activity capture processes.

In conclusion, Nektar is a powerful tool that enhances the way businesses capture and manage customer data within Salesforce. With its robust features, rapid implementation, and focus on security and compliance, it offers organizations the ability to gain deeper insights into customer interactions and drive revenue growth. Whether for sales enablement, revenue operations, marketing campaigns, or customer success, Nektar provides the tools needed to turn customer conversations into actionable data.