What is MARA?

MARA is an advanced AI-driven reputation management tool specifically designed for the hospitality industry. It streamlines the process of responding to guest reviews, allowing hotels and other accommodation providers to enhance their online reputation effectively. With MARA, users can set up their accounts in just three minutes, making it an accessible option for businesses of all sizes. The tool leverages sophisticated AI technology to provide personalized responses to reviews, ensuring that each guest feels valued and acknowledged.

MARA is tailored to meet the unique needs of hotels and hospitality businesses, offering features that facilitate efficient communication and analysis of guest feedback. By automating the response process, MARA helps hotels achieve a 100% response rate, improving their overall ratings and guest satisfaction.

Features

MARA boasts a variety of features that make it a powerful tool for reputation management in the hospitality sector. Here are some of the standout features:

1. Centralized Review Inbox

• Unified Platform: MARA provides a single inbox where all reviews from various platforms can be managed.
• Multi-Property Support: Users can manage reviews for multiple properties from one account, making it ideal for hotel chains and groups.

2. AI-Powered Responses

• Brand Voice Customization: MARA learns from existing review replies to maintain a consistent brand voice in its responses.
• Contextual Understanding: The AI identifies common topics in reviews and crafts appropriate replies, ensuring relevance and personalization.

3. Smart Snippets

• Automated Replies: Users can set rules for automated responses based on review ratings (e.g., auto-responding to 4 or 5-star reviews).
• Human Verification: Pre-generated reply drafts can be verified by staff before sending, ensuring quality control.

4. Review Analytics

• Performance Overview: Users can quickly assess the performance of their properties through comprehensive analytics.
• Topic Tracking: MARA tracks specific topics over time, providing actionable insights that help improve services and guest experiences.

5. AI-Aided Surveys

• Feedback Collection: The tool allows hotels to create AI-assisted surveys aimed at gathering feedback from satisfied guests, increasing the likelihood of receiving 5-star reviews.
• Targeted Routing: Surveys can be configured to reach all guests or only those who had a positive experience.

6. Review Widgets

• Showcase Ratings: Hotels can display their ratings on their websites, enhancing credibility and trust among potential guests.
• Conversion Optimization: By showcasing positive reviews, hotels can increase their website conversion rates, leading to more direct bookings.

7. Multi-Language Support

• Global Reach: MARA is designed to operate in multiple languages, making it suitable for international hotels and diverse guest demographics.

8. Easy Setup and Use

• Quick Onboarding: Users can set up their accounts in just three minutes without requiring a credit card.
• User-Friendly Interface: The platform is designed to be intuitive, ensuring that users can navigate it easily and effectively.

Use Cases

MARA is versatile and can be utilized by various types of hospitality businesses. Here are some common use cases:

1. Hotels and Resorts

Hotels can use MARA to manage reviews across multiple platforms, respond promptly to guest feedback, and maintain a consistent brand voice. This leads to improved guest satisfaction and a better overall reputation.

2. Boutique Hotels

Smaller establishments can benefit from MARA's automated response capabilities, allowing them to engage with guests without dedicating excessive time to writing replies. This is particularly useful during peak seasons when staff may be overwhelmed.

3. Hotel Chains

For larger hotel chains with numerous properties, MARA provides a centralized solution for managing reviews. This allows corporate management to monitor overall performance and ensure that all properties maintain high standards of guest engagement.

4. Vacation Rentals

Operators of vacation rentals can utilize MARA to respond to guest reviews efficiently, helping them build trust with potential guests and improve their online presence.

5. Guest Experience Managers

Guest experience managers can leverage MARA's analytics to identify trends in guest feedback, allowing them to address recurring issues and enhance the overall guest experience.

Pricing

MARA offers a straightforward pricing structure that allows users to test the tool for free before committing to a subscription. Here’s a breakdown of the pricing:

Free Trial

• No Credit Card Required: Users can try MARA for free without any financial commitment, allowing them to experience the tool's capabilities firsthand.

Subscription Plans

• Monthly Plan: €110 per month per property.
• Annual Plan: €110 per month per property with a 20% discount for annual billing.
• Included Features: Both plans include access to the Review Inbox, Review Analytics, AI Review Reply Generator, Smart Snippets, Brand Voice customization, and more.
• Additional Answers: Each subscription includes 300 AI-generated responses per month. Additional responses can be purchased at €0.30 each.

Comparison with Other Tools

When comparing MARA to other reputation management tools in the hospitality sector, several unique selling points set it apart:

1. AI-Powered Personalization

Unlike many competitors, MARA utilizes advanced AI to generate personalized responses that maintain a consistent brand voice, making guest interactions feel more genuine and tailored.

2. Comprehensive Analytics

MARA offers in-depth analytics that allow users to track performance over time and gain insights into guest feedback trends, enabling proactive improvements in service.

3. Multi-Property Management

MARA’s ability to manage reviews across multiple properties from a single account is particularly beneficial for hotel chains, providing a streamlined approach to reputation management.

4. Quick Setup

The three-minute setup time is significantly shorter than many other tools, allowing users to start managing their reviews almost immediately.

5. User-Friendly Interface

MARA is designed with user experience in mind, ensuring that even those with limited technical skills can navigate and utilize the tool effectively.

FAQ

1. How does MARA ensure the responses are personalized?

MARA uses AI technology to analyze existing review responses and learn from them. This allows it to generate replies that reflect the hotel's brand voice and address specific guest concerns.

2. Can MARA handle reviews in multiple languages?

Yes, MARA is designed to operate in any language, making it suitable for hotels with diverse international guests.

3. What types of reviews can MARA respond to?

MARA can respond to reviews across various platforms, including Google Reviews, Booking.com, and TripAdvisor, ensuring a comprehensive approach to reputation management.

4. Is there a limit to the number of properties I can manage with one account?

MARA allows users to manage multiple properties from a single account, making it an ideal solution for hotel chains and groups.

5. How can I track the effectiveness of my responses?

MARA provides robust analytics that allow users to monitor the performance of their responses, track guest feedback trends, and identify areas for improvement.

6. What support options are available for users?

MARA offers a help section on its website, along with customer support for any inquiries or issues users may encounter while using the tool.

In conclusion, MARA is a cutting-edge reputation management tool that leverages AI technology to streamline the process of responding to guest reviews. With its user-friendly interface, comprehensive features, and focus on personalization, MARA is an invaluable resource for hotels and hospitality businesses looking to enhance their online reputation and improve guest satisfaction.