What is LeadFormly?

LeadFormly was a software as a service (SaaS) platform designed to help businesses create interactive forms that effectively capture leads. Launched in 2016, LeadFormly aimed to address the growing need for better lead generation tools in a market that was relatively underserved at the time. With a focus on user experience and conversion optimization, LeadFormly enabled businesses to enhance their lead capture processes, ultimately helping them to increase their customer base.

Over the years, LeadFormly gained traction, serving over 10,000 small businesses across more than 150 countries. The platform was particularly valued for its ability to transform standard forms into engaging, interactive experiences that could significantly boost lead generation rates. However, as the market evolved and new solutions emerged, such as chatbots and advanced form builders, LeadFormly's competitive edge diminished, leading to its eventual discontinuation.

Features

LeadFormly was equipped with a variety of features that set it apart from traditional form builders. Some of the notable features included:

1. Interactive Form Builder

• Drag-and-Drop Interface: Users could easily create forms using a straightforward drag-and-drop interface, allowing for quick customization without any coding knowledge.
• Pre-built Templates: LeadFormly offered a range of professionally designed templates that users could choose from to kickstart their form creation process.

2. Conversion Optimization

• A/B Testing: Users could conduct A/B tests on different form versions to determine which design or content led to higher conversion rates.
• Smart Fields: The platform included smart fields that adapted based on user input, making the form-filling experience more intuitive and reducing abandonment rates.

3. Integration Capabilities

• Third-Party Integrations: LeadFormly supported integrations with popular email marketing services, CRM systems, and other essential business tools, allowing for seamless data transfer and management.
• Webhooks: Users could set up webhooks to send data in real-time to their preferred applications, enhancing the overall workflow.

4. Analytics and Reporting

• Real-Time Analytics: Users had access to real-time analytics that provided insights into form performance, including submission rates and user behavior.
• Lead Management Dashboard: A centralized dashboard allowed users to manage and track their leads efficiently, ensuring that no potential customer slipped through the cracks.

5. Mobile Optimization

• Responsive Design: All forms created with LeadFormly were mobile-friendly, ensuring a smooth user experience across devices and maximizing lead capture opportunities.

6. Security and Compliance

• Data Protection: LeadFormly prioritized user data security, implementing measures to protect sensitive information.
• GDPR Compliance: The platform offered features that helped users comply with data protection regulations, making it suitable for businesses operating in regions with strict data privacy laws.

Use Cases

LeadFormly was utilized by a diverse range of businesses and industries. Here are some common use cases:

1. Lead Generation for Small Businesses

Small businesses leveraged LeadFormly to create engaging forms that attracted potential customers and increased their lead pool. By optimizing their forms, they could effectively convert website visitors into leads.

2. Event Registrations

Organizations hosting events used LeadFormly to streamline the registration process. The interactive forms made it easy for attendees to sign up, while the analytics features helped event organizers track registration metrics.

3. Customer Feedback Collection

Businesses utilized LeadFormly to gather valuable customer feedback through surveys and questionnaires. The responsive design ensured that customers could easily provide their insights, leading to improved products and services.

4. Marketing Campaigns

Marketing teams integrated LeadFormly into their campaigns to capture leads from various channels, such as social media and email marketing. The ability to A/B test different form designs allowed them to optimize their lead generation strategies.

5. E-commerce

E-commerce businesses used LeadFormly to create forms for capturing customer inquiries, feedback, and subscription requests. This helped them build a more engaged customer base and improve overall customer satisfaction.

Pricing

While specific pricing details for LeadFormly were not mentioned in the announcement regarding its discontinuation, the platform typically offered various pricing tiers to accommodate different business needs. These tiers often included features that scaled with the size and requirements of the business, such as:

• Basic Plan: Ideal for startups and small businesses, offering essential features for form creation and lead management.
• Pro Plan: Targeted at growing businesses, this plan included additional features like A/B testing and advanced analytics.
• Enterprise Plan: Designed for larger organizations, this plan provided extensive customization options, dedicated support, and enhanced security features.

It is important to note that LeadFormly is no longer accepting new customers, and existing customers were informed that their accounts and leads would remain accessible until the platform's winding down process was complete.

Comparison with Other Tools

As LeadFormly entered a competitive market, it faced challenges from various other form-building tools and lead generation platforms. Some of the key competitors included:

1. Typeform

• Strengths: Typeform is known for its visually appealing and highly interactive forms. It offers a user-friendly interface and a wide range of customization options.
• Weaknesses: While Typeform excels in aesthetics, it may not provide the same level of lead management and analytics features that LeadFormly offered.

2. Google Forms

• Strengths: Google Forms is a free tool that offers basic form-building capabilities and integrates seamlessly with other Google services.
• Weaknesses: The lack of advanced features, such as A/B testing and smart fields, makes Google Forms less effective for businesses focused on lead generation.

3. JotForm

• Strengths: JotForm provides a robust form-building experience with a wide array of templates and integrations. It also offers advanced features like conditional logic and payment processing.
• Weaknesses: Although powerful, JotForm may have a steeper learning curve compared to LeadFormly's simpler interface.

4. Wufoo

• Strengths: Wufoo is known for its user-friendly interface and strong reporting capabilities. It offers various templates and customization options.
• Weaknesses: Wufoo's pricing model can become expensive for businesses with a high volume of submissions, making it less accessible for smaller organizations.

FAQ

1. Is LeadFormly still available for new customers?

No, LeadFormly is no longer accepting new customers as the platform is in the process of winding down.

2. What will happen to my existing account?

Existing customers will have access to their accounts, LeadForms, and leads until the platform is fully discontinued. The company has committed to supporting current users during this transition.

3. Why was LeadFormly discontinued?

LeadFormly was discontinued as the market for form builders evolved, and the platform no longer provided the competitive advantage it once did. The company has decided to focus on a new venture, TrueNorth, which aligns better with their vision and strengths.

4. What is TrueNorth?

TrueNorth is a growth marketing platform developed by the same team behind LeadFormly. It aims to help marketing teams achieve their objectives by connecting marketing activities with measurable results.

5. Can I still use the forms I created with LeadFormly?

Yes, existing customers will still have access to their forms and leads until the platform is fully wound down.

In summary, LeadFormly was a pioneering tool in the lead generation space that provided businesses with innovative features to enhance their lead capture processes. While the platform has reached the end of its journey, the lessons learned and the experiences gained will likely inform future ventures in the SaaS landscape.