What is Lately?

Lately is an advanced content creation AI assistant designed specifically for marketers. It leverages artificial intelligence to help businesses create personalized messaging, repurpose existing content into engaging social media posts, and automate employee advocacy on social platforms. By utilizing Lately, organizations can save time and enhance their marketing efforts, ultimately driving customer engagement and revenue growth.

Features

Lately boasts a variety of features that cater to the needs of modern marketers. Here’s a breakdown of some of its most notable functionalities:

AI-Powered Content Creation

Lately’s AI assistant analyzes existing marketing materials to craft customized messages that resonate with target audiences. By identifying high-performing patterns in language, the AI generates content that reflects the brand's voice while enhancing engagement.

Content Repurposing

One of Lately's standout features is its ability to breathe new life into existing content. The tool can transform long-form assets—such as blogs, newsletters, press releases, white papers, podcasts, and webinars—into multiple social media posts tailored for various platforms. This feature maximizes the value of previously created content, ensuring that it reaches a wider audience.

Automated Scheduling

Lately not only creates content but also schedules it for optimal posting times. The AI assistant intelligently determines the best days and times to share content, allowing marketers to focus on other tasks while maintaining a consistent online presence.

Employee Advocacy

Lately empowers employees to become brand advocates by providing them with individualized content that they can share on their social media networks. This feature amplifies the brand's message and extends its reach, as employees’ networks often surpass the company’s own audience.

Performance Insights

The tool offers rich analytics and insights into content performance. By tracking engagement metrics and audience responses, Lately adapts its content strategy to maximize exposure and effectiveness. Marketers can identify what works best and refine their messaging accordingly.

User-Friendly Interface

Lately features an intuitive interface that simplifies the content creation and scheduling process. With easy navigation and functionality, users can quickly generate and manage their marketing campaigns without extensive training.

Integration Capabilities

Lately seamlessly integrates with popular marketing platforms such as HubSpot, Hootsuite, Sprinklr, and Salesforce. This connectivity allows users to streamline their marketing efforts and leverage existing tools for enhanced productivity.

Use Cases

Lately can be utilized across various industries and business sizes. Here are some of the key use cases for this tool:

Small Businesses

For small businesses, Lately provides an affordable solution to enhance their marketing efforts without the need for a dedicated marketing team. By automating content creation and scheduling, small businesses can maintain an active online presence and engage with customers effectively.

Enterprises and Agencies

Lately is ideal for larger enterprises and marketing agencies that manage multiple clients. The tool allows agencies to create tailored content for various brands while maintaining consistency in messaging and voice. The performance insights feature helps agencies refine their strategies and deliver measurable results for clients.

Content Creators and Influencers

Content creators and influencers can leverage Lately to repurpose their existing content, ensuring that their message reaches a broader audience. By automating the posting process, they can focus on creating new content while Lately handles the distribution.

Non-Profits and Educational Institutions

Non-profits and educational institutions can utilize Lately to promote their initiatives, events, and programs. The tool's ability to create targeted messaging helps these organizations engage with their communities and build awareness around their causes.

Corporate Communication

Lately can enhance corporate communication by providing employees with ready-to-share content that aligns with the company's messaging. This fosters a culture of advocacy and ensures that employees are informed and engaged with the brand.

Pricing

Lately offers a flexible pricing model to accommodate businesses of all sizes. While specific pricing details may vary, the following general tiers are typically available:

Small Business Plan

Designed for smaller organizations, this plan offers essential features at an affordable rate. It includes AI-powered content creation, basic analytics, and employee advocacy tools.

Enterprise/Agency Plan

This plan is tailored for larger organizations and marketing agencies. It includes advanced features such as enhanced analytics, additional integrations, and dedicated support. Pricing for this plan is typically customized based on the organization’s needs and scale.

Free Trial

Lately often provides a free trial period, allowing potential users to explore the functionalities of the tool before committing to a paid plan. This trial is an excellent opportunity for businesses to evaluate the effectiveness of Lately in their marketing strategy.

Comparison with Other Tools

When comparing Lately to other content creation and social media management tools, several unique selling points stand out:

AI-Driven Approach

While many tools offer content scheduling and basic analytics, Lately’s AI-driven approach sets it apart. The ability to analyze existing content and generate personalized messaging based on audience preferences is a significant advantage.

Comprehensive Content Repurposing

Lately excels in repurposing long-form content into multiple social media posts, a feature that many competitors lack. This functionality maximizes the value of existing assets, allowing marketers to extend their reach without creating new content from scratch.

Employee Advocacy Focus

Lately’s emphasis on employee advocacy is a unique selling point that distinguishes it from other social media management tools. By enabling employees to share content in their voice, Lately amplifies brand messaging and fosters a culture of engagement within the organization.

Performance Insights

The robust analytics provided by Lately allow marketers to gain valuable insights into content performance. This data-driven approach helps organizations refine their strategies and optimize engagement, ensuring that marketing efforts yield the best possible results.

FAQ

What types of businesses can benefit from using Lately?

Lately is designed to cater to businesses of all sizes, including small businesses, enterprises, marketing agencies, non-profits, and educational institutions. Its versatile features make it suitable for various industries and marketing needs.

How does Lately’s AI content creation work?

Lately’s AI analyzes existing marketing materials to identify successful patterns in language, grammar, and ideas. It then generates customized content that aligns with the brand's voice and resonates with target audiences, enhancing engagement and effectiveness.

Can Lately integrate with other marketing tools?

Yes, Lately seamlessly integrates with several popular marketing platforms, including HubSpot, Hootsuite, Sprinklr, and Salesforce. This integration capability allows users to streamline their marketing efforts and leverage existing tools for enhanced productivity.

Is there a free trial available for Lately?

Yes, Lately typically offers a free trial period for potential users to explore its features and functionalities. This trial allows businesses to evaluate the tool’s effectiveness in their marketing strategies before committing to a paid plan.

How does Lately help with employee advocacy?

Lately provides employees with individualized, controlled content that they can share on their social media networks. This feature amplifies the brand's message and extends its reach, leveraging the collective networks of employees to drive engagement and awareness.

What kind of analytics does Lately provide?

Lately offers rich insights into content performance, including engagement metrics and audience responses. This data helps marketers understand what works best and refine their messaging to maximize exposure and effectiveness.

In summary, Lately is a powerful AI-driven content creation tool that empowers marketers to enhance their messaging, repurpose existing content, and engage with audiences effectively. With its unique features and focus on employee advocacy, Lately stands out as a valuable asset for businesses looking to improve their marketing strategies.