What is Intent.ai?

Intent.ai is an advanced ad targeting platform that leverages machine learning to provide precise and privacy-respectful insights into mobile subscriber profiles. By analyzing technical logs from mobile operators, Intent.ai infers various attributes about subscribers, such as age, gender, interests, behaviors, and more. This innovative tool is designed to enhance the effectiveness of advertising campaigns while maintaining a strong commitment to data privacy.

Features

Intent.ai offers a range of features that make it a powerful tool for advertisers and businesses looking to understand their audiences better. Here are some of the key features:

Subscriber Profiling

• Machine Learning Analysis: The platform uses sophisticated algorithms to analyze mobile operators' technical logs, resulting in detailed subscriber profiles.
• Diverse Attributes: Profiles include age, gender, interests, behaviors, habits, credit score, used apps, and visited sites.

Real-Time Updates

• Accuracy and Relevance: The platform ensures that subscriber information is up-to-date with real-time updates, providing advertisers with the most accurate data.
• Age Group Targeting: Specifically focuses on subscribers aged 18-50 years, with a deviation of ±3 years.

Interest and Behavior Insights

• Interests: Identifies over 1500 distinct interests, professions, and hobbies of subscribers.
• App Usage: Distinguishes between users of over 10,000 different apps, allowing for targeted advertising based on app usage patterns.
• Browsing History: Analyzes visits to over 30,000 specific sites, enabling advertisers to tailor their strategies based on user behavior.

Location and Language Data

• Location Insights: Provides information on subscribers' home, work, and current locations, updated daily for accuracy.
• Language Understanding: Tracks 147 languages that the audience understands, ensuring effective communication in advertising.

Credit Scoring

• Income Separation: Offers a three-tier income separation system to help improve credit scoring for targeted advertising.
• Daily Updates: Maintains up-to-date credit score information with a 5% improvement rate.

Customization and Privacy

• Custom Attributes: Allows for the assembly of custom attributes to fit specific advertising needs.
• Privacy-First Model: Adopts a strong data protection strategy based on four pillars:
  • Locality: No personal information leaves the telecom data center.
  • Minimization: Only minimal information is processed and stored, complying with GDPR regulations.
  • Anonymization: All data is anonymized upon receipt.
  • Open APIs: Telecom operators can filter data before it reaches Intent.ai servers, ensuring control over data precision.

Patented Technology

• The platform utilizes patented technology to enhance its functionalities and maintain a competitive edge in the market.

Use Cases

Intent.ai can be utilized in various scenarios, making it a versatile tool for different industries. Here are some prominent use cases:

Targeted Advertising

Advertisers can leverage Intent.ai to match every subscriber with the right ad at the right moment. By understanding subscriber profiles and behaviors, businesses can create personalized advertising experiences that resonate with their audience.

Credibility Scoring

Financial institutions can use Intent.ai to prevent bad credit records by targeting new creditworthy customers. By analyzing credit scores and behaviors, lenders can make informed decisions about potential clients, reducing risk and improving overall portfolio quality.

Market Research and Analytics

Businesses can utilize the insights provided by Intent.ai to conduct market research and analytics. Understanding subscriber demographics, interests, and behaviors can inform product development, marketing strategies, and customer engagement efforts.

Audience Segmentation

With detailed subscriber profiles, companies can segment their audience more effectively. This segmentation allows for tailored marketing strategies that address the specific needs and preferences of different groups.

Campaign Optimization

Marketers can use real-time data from Intent.ai to optimize their campaigns continuously. By analyzing which ads perform best with specific demographics, businesses can adjust their strategies to maximize engagement and conversion rates.

Pricing

As of the current date, specific pricing details for Intent.ai are not provided on the website. However, pricing for ad targeting platforms typically varies based on factors such as:

• Volume of Data Processed: Pricing may depend on the amount of data being analyzed and the number of subscribers being targeted.
• Customization Needs: Companies requiring tailored solutions may incur additional costs.
• Subscription Model: Some platforms offer tiered subscription models based on features and access levels.

For accurate pricing information, interested parties should contact Intent.ai directly for a quote based on their specific needs.

Comparison with Other Tools

When compared to other ad targeting platforms, Intent.ai stands out in several key areas:

Privacy Respect

• Data Protection: Intent.ai places a strong emphasis on data privacy, ensuring that no personal information leaves the telecom data center, which is a significant advantage over many competitors that may not prioritize data protection as rigorously.

Real-Time Analytics

• Up-to-Date Information: The real-time updates provided by Intent.ai allow advertisers to access the most current data, enhancing targeting accuracy compared to platforms that rely on outdated information.

Extensive Insights

• Comprehensive Profiling: With the ability to analyze over 1500 interests and behaviors, Intent.ai offers a more detailed understanding of subscribers than many other tools that may provide limited demographic data.

Customization

• Tailored Solutions: The ability to assemble custom attributes allows businesses to create specific targeting strategies that align with their unique goals, which is not always available in competing platforms.

Patented Technology

• Innovative Approach: The use of patented technology gives Intent.ai a competitive edge in delivering advanced analytics and insights that may not be available in other tools.

FAQ

What types of businesses can benefit from Intent.ai?

Intent.ai is beneficial for a wide range of businesses, including advertisers, financial institutions, market researchers, and companies looking to optimize their marketing campaigns through enhanced audience insights.

How does Intent.ai ensure data privacy?

Intent.ai follows a privacy-first model that includes locality, minimization, anonymization, and open APIs, ensuring that personal information is never exposed and only minimal data is processed.

What kind of data does Intent.ai analyze?

The platform analyzes technical logs from mobile operators to infer subscriber profiles, including age, gender, interests, behaviors, credit scores, app usage, and browsing history.

Can I customize the attributes used in my advertising campaigns?

Yes, Intent.ai allows for the assembly of custom attributes, enabling businesses to tailor their advertising strategies to meet specific goals and audience needs.

How frequently is the data updated?

Intent.ai provides real-time updates for most subscriber attributes, ensuring that advertisers have access to the latest information to optimize their campaigns effectively.

Is there a free trial available for Intent.ai?

Information regarding a free trial is not provided on the website. Interested users should contact Intent.ai directly for inquiries about trials or demos.

How can I get started with Intent.ai?

To get started with Intent.ai, businesses should reach out to the company for more information, including pricing, features, and implementation processes tailored to their needs.