What is Contently?

Contently is a powerful content marketing platform designed to help businesses create, manage, and distribute high-quality content effectively. Launched in 2011, Contently has quickly become a go-to solution for some of the world's most valuable brands, empowering them to align their marketing strategies with engaging storytelling. The platform combines advanced technology with a global creative marketplace, offering businesses access to a vast network of skilled writers, editors, designers, and filmmakers. This comprehensive approach not only streamlines the content creation process but also enhances the overall effectiveness of marketing campaigns.

Features

Contently offers a wide array of features that cater to the diverse needs of content marketers. Here are some of the standout features of the platform:

1. Award-winning Content Marketing Platform

• High-Performance Content Creation: Contently's platform enables users to create optimized content that drives engagement and conversions.
• Production Team Alignment: The platform facilitates collaboration among production teams, ensuring that everyone is on the same page throughout the content lifecycle.
• Performance Measurement: Users can track the impact of their content down to the dollar, providing insights into ROI and effectiveness.

2. Content Creation Services

• Expertise in Editorial, Creative, and Strategy: Contently offers a team of experts in various fields to assist businesses in scaling and executing their content strategies.
• Customized Solutions: Businesses can tailor their content creation services to meet specific needs, ensuring that the final product aligns with their brand voice and marketing objectives.

3. Global Creative Marketplace

• Access to a Vast Talent Pool: Users can tap into a network of over 165,000 creative professionals, including writers, filmmakers, designers, and editors from reputable publications like Wired and The New York Times.
• Diverse Content Types: The marketplace allows businesses to create any type of content, from blog posts and articles to videos and infographics.

4. Analytics and Reporting

• Real-Time Analytics: Contently provides real-time data and insights, allowing users to monitor the performance of their content and make data-driven decisions.
• Cross-Channel Visibility: Users can track content performance across different channels, ensuring a comprehensive understanding of audience engagement.

5. Workflow Management

• Customizable Workflows: The platform offers highly customizable workflows that cater to the specific needs of different businesses, making it easier to manage content projects efficiently.
• Streamlined Collaboration: Contently fosters collaboration between teams, ensuring that projects move forward smoothly and on schedule.

6. Content Strategy and Planning

• Strategic Alignment: The platform helps businesses align their content strategies with overall marketing goals, ensuring that every piece of content serves a purpose.
• Content Calendar: Users can plan and schedule content in advance, making it easier to maintain a consistent publishing schedule.

7. Educational Resources

• Content Strategist Blog: Contently offers a wealth of resources, including articles, case studies, and playbooks, to help marketers stay informed about industry trends and best practices.
• ContentlyU: The platform provides courses and training materials to enhance users' content marketing skills and knowledge.

Use Cases

Contently is designed to serve a wide range of industries and use cases. Here are some common scenarios where Contently shines:

1. Enterprise Content Marketing

Large organizations often struggle with managing content at scale. Contently's robust platform allows enterprises to streamline their content creation processes, ensuring that teams can produce high-quality content efficiently.

2. Brand Storytelling

Brands looking to engage their audience through storytelling can leverage Contently's creative marketplace to access top-notch writers and creative professionals. This enables them to craft compelling narratives that resonate with their target audience.

3. Content Strategy Development

Businesses seeking to improve their content strategy can utilize Contently's planning and analytics features to align their content with marketing goals, measure performance, and make data-driven adjustments.

4. Campaign Management

Contently's workflow management tools are ideal for marketing teams running campaigns. The platform allows for seamless collaboration, ensuring that all team members are aligned and that projects are completed on time.

5. Content Distribution

Organizations can use Contently to distribute their content across multiple channels, tracking performance and engagement to optimize their outreach efforts.

Pricing

While specific pricing details for Contently are not publicly disclosed, the platform typically offers customized pricing based on the unique needs of each business. Factors that may influence pricing include the scale of content production, the level of service required, and the size of the organization.

To get accurate pricing information, businesses are encouraged to request a demo or consultation with the Contently team. This allows potential customers to discuss their specific requirements and receive tailored pricing options that align with their budget and goals.

Comparison with Other Tools

When comparing Contently to other content marketing tools, several unique selling points set it apart:

1. Comprehensive Platform

Unlike many content marketing tools that focus solely on content creation or analytics, Contently offers an all-in-one solution that encompasses content strategy, creation, distribution, and performance measurement.

2. Global Creative Marketplace

Contently's extensive network of creative professionals provides businesses with access to a diverse range of talent, making it easier to find the right fit for any content project.

3. Focus on ROI

Contently emphasizes the importance of measuring content performance and ROI, providing users with the tools they need to track the impact of their efforts and optimize their strategies accordingly.

4. Customizable Workflows

The platform's highly customizable workflows allow businesses to tailor their content management processes to their specific needs, ensuring efficiency and effectiveness.

5. Strong Support and Resources

Contently is known for its exceptional customer support and a wealth of educational resources, making it easier for businesses to maximize the value of the platform.

FAQ

1. What types of content can I create with Contently?

Contently allows users to create a wide variety of content types, including blog posts, articles, videos, infographics, social media posts, and more.

2. How does Contently help with content strategy?

Contently provides tools and resources to help businesses align their content with marketing goals, plan content calendars, and measure performance through analytics.

3. Can I access freelance writers through Contently?

Yes, Contently offers access to a global marketplace of over 165,000 creative professionals, including freelance writers, editors, and designers.

4. Is Contently suitable for small businesses?

While Contently is particularly popular among large enterprises, small businesses can also benefit from the platform's features and services, especially if they are looking to scale their content marketing efforts.

5. How does Contently measure content performance?

Contently provides real-time analytics and reporting tools that allow users to track content performance across different channels, measuring engagement, conversions, and overall ROI.

In conclusion, Contently is a powerful content marketing platform that offers a comprehensive suite of tools and services designed to help businesses create, manage, and distribute high-quality content. With its focus on collaboration, performance measurement, and access to a global creative marketplace, Contently stands out as a top choice for organizations looking to enhance their content marketing strategies.