What is Briefly?

Briefly is an AI-powered briefing platform designed to streamline the process of creating marketing briefs. With the understanding that a significant portion of marketing budgets—approximately one-third—is wasted on poorly constructed briefs, Briefly aims to empower marketers to write effective and compelling briefs faster than ever before. The platform caters to a wide range of users, from startups to Fortune 500 companies, and is tailored to meet the needs of marketers across various industries.

By leveraging advanced technology and a wealth of marketing knowledge, Briefly acts as a reliable assistant, guiding users through the brief creation process. It helps ensure that every brief is not only strategically sound but also aligned with the organization's goals and priorities.

Features

Briefly offers an array of powerful features designed to enhance the briefing process. Here are some of the key features:

FastDrafts

• Quick Draft Generation: With just the press of a tab button, users can generate a standout marketing brief in seconds.
• Foundation on Best Practices: The generated briefs are built on established marketing theories, briefing best practices, and insights from thousands of innovative case studies.

Feedback Mechanism

• Tailored Feedback: The platform provides personalized feedback that helps users refine their briefs, transitioning from a good draft to a great one.
• Strategic Alignment: Feedback is informed by key documents, plans, and organizational priorities, ensuring that the brief meets strategic goals.

Inspo Feature

• Creative Inspiration: Briefly offers thousands of personalized effectiveness case studies that serve as inspiration while users write.
• Setting Standards: This feature helps agencies set the creative and effectiveness bar for their partners, enhancing overall quality.

Business Intelligence Engine

• Data-Driven Insights: The platform includes a business intelligence engine that ensures every brief aligns with strategic objectives.
• Compliance Assurance: It checks for compliance, ensuring that all briefs adhere to necessary guidelines.

Security and Control

• Enterprise-Grade Security: Briefly prioritizes user data security with fine-grained admin controls and enterprise-level protection.
• Single Sign-On (SSO) and SAML Support: These features enhance user management and security protocols.

Performance Analytics

• Measurable ROI: Users can track the effectiveness of their briefs and understand the return on investment.
• Personalized Onboarding: New users receive tailored onboarding to maximize their experience with the platform.

Integration Capabilities

• Connect with Existing Tools: Briefly allows users to integrate with other tools they love, enhancing workflow and efficiency.

Use Cases

Briefly can be utilized in various scenarios, making it a versatile tool for marketers and agencies. Here are some common use cases:

Marketing Teams

• Streamlining Brief Creation: Marketing teams can use Briefly to create briefs quickly, reducing the time spent on drafting and revisions.
• Ensuring Alignment: Teams can ensure that their briefs are aligned with overall marketing strategies and organizational objectives.

Agencies

• Enhancing Client Collaboration: Agencies can use Briefly to generate briefs that facilitate better communication and collaboration with clients.
• Improving Brief Quality: With access to case studies and feedback, agencies can elevate the quality of their briefs, leading to more effective campaigns.

Startups

• Cost-Effective Solutions: Startups can leverage Briefly to create professional briefs without the need for extensive marketing resources.
• Rapid Iteration: The fast drafting capabilities allow startups to iterate quickly on their marketing strategies.

Corporations

• Standardizing Processes: Large organizations can use Briefly to standardize the brief creation process across different departments and teams.
• Data-Driven Decisions: The business intelligence features enable corporations to make informed decisions based on data analytics.

Pricing

Briefly offers a range of pricing options to accommodate different user needs and organizational sizes. While specific pricing details may vary, the following general structure is often observed:

• Free Trial: Users can start with a free trial to explore the platform's features before committing to a paid plan.
• Monthly Subscription: A monthly subscription model is typically available for individual users or small teams, allowing for flexibility.
• Enterprise Solutions: For larger organizations, Briefly may offer customized enterprise solutions that include advanced features, dedicated support, and tailored onboarding.

Pricing may differ based on the number of users, features included, and the level of support required.

Comparison with Other Tools

When comparing Briefly with other briefing tools in the market, several unique selling points stand out:

AI-Powered Efficiency

• Speed of Brief Creation: Unlike many traditional briefing tools, Briefly's AI capabilities allow for rapid draft generation, significantly reducing the time required to create a brief.

Tailored Feedback

• Personalized Insights: Briefly's feedback mechanism is designed to provide tailored insights, ensuring that each brief is not only well-structured but also strategically aligned.

Business Intelligence Integration

• Data-Driven Approach: The integration of business intelligence features sets Briefly apart from competitors that may lack this level of analytical capability.

Security Features

• Enterprise-Grade Security: Briefly offers robust security measures, making it suitable for organizations that require high levels of data protection.

Comprehensive Support

• Personalized Onboarding: Briefly's commitment to user support, including personalized onboarding, enhances the overall user experience compared to other tools that may not offer such services.

FAQ

What types of businesses can benefit from using Briefly?

Briefly is designed for a wide range of businesses, including startups, marketing teams, agencies, and large corporations. Any organization that requires the creation of marketing briefs can benefit from the platform.

How does Briefly ensure the quality of briefs?

Briefly combines AI technology with established marketing theories and best practices. Additionally, the platform provides tailored feedback and access to a database of case studies to help users craft high-quality briefs.

Is there a free trial available?

Yes, Briefly typically offers a free trial for users to explore the platform's features before committing to a subscription.

What security measures does Briefly have in place?

Briefly prioritizes user data security with enterprise-grade security measures, including fine-grained admin controls and support for Single Sign-On (SSO) and SAML.

Can Briefly integrate with other tools?

Yes, Briefly allows users to connect with other tools they love, enhancing workflow and efficiency.

How can I get started with Briefly?

Users can start by signing up for a free trial on the Briefly platform. After creating an account, users can begin exploring the features and capabilities of the tool.

In conclusion, Briefly stands out as a powerful AI-driven tool for creating marketing briefs, offering a range of features that enhance efficiency, provide valuable insights, and ensure strategic alignment. Its unique selling points, such as personalized feedback and business intelligence integration, make it an excellent choice for marketers seeking to optimize their briefing processes.