What is Blur On?

Blur On is an advanced video editing tool designed to automate the process of anonymizing video content. It utilizes cutting-edge AI technology developed by NTT Data to efficiently mask personal information, ensuring compliance with privacy regulations and portrait rights. The tool is particularly beneficial for industries that rely on video assets, such as marketing research, automated driving, telemedicine, and broadcasting. By dramatically reducing the time required for video masking, Blur On enables users to focus on more strategic tasks while ensuring that sensitive information remains protected.

Features

Blur On is packed with features that enhance its functionality and usability. Here are some of the key features:

1. AI-Powered Automatic Detection

• Subject Identification: The tool can automatically detect and mask various subjects in video footage, including:

  • Human faces
  • Heads
  • Full bodies
  • Car number plates
  • Beverages
  • Election posters

• High Accuracy: The AI technology used in Blur On boasts superior detection accuracy compared to competitors, significantly reducing the time needed for manual masking tasks.

2. Time Efficiency

• Up to 90% Time Reduction: Blur On can reduce the time spent on masking from 60 minutes to just 6 minutes for a one-minute video. This efficiency allows users to complete tasks quickly and effectively.

3. Integration with Adobe After Effects

• Seamless Plug-in: Blur On is designed as a plug-in for Adobe After Effects, a widely used video editing software. This integration means users do not need to learn a new interface or workflow, making it easy to adopt.

• Cloud Compatibility: The tool operates smoothly on both Mac and Windows systems, as long as the PC meets the specifications required to run After Effects. This cloud compatibility enhances accessibility and flexibility.

4. Reliability and Trust

• Industry Recognition: Blur On is already in use by reputable broadcasters and post-production professionals, such as Nippon Television Network Corporation, ensuring that it meets high compliance and quality standards.

• Awards: The tool has received multiple accolades, including the Technical Development Award from the Motion Picture and Television Engineering Society of Japan and the WORK DESIGN AWARD 2023, highlighting its technological advancements and contributions to the industry.

5. Ongoing Improvements

• Continuous Updates: NTT Data is committed to enhancing the detection accuracy of Blur On, ensuring that users benefit from the latest advancements in AI technology.

Use Cases

Blur On can be employed across various industries and applications, making it a versatile tool for video editing and privacy protection. Here are some notable use cases:

1. Marketing Research

• Behavioral Analysis: Companies can utilize surveillance camera footage to analyze consumer behavior while ensuring that individuals' identities are protected through effective masking.

2. Automated Driving

• Drive Recorder Images: The tool can be used to anonymize video footage captured by drive recorders, which is essential for developing automated driving technologies while complying with privacy regulations.

3. Telemedicine

• Medical Imaging: Blur On can facilitate the use of medical images in telemedicine and training by masking sensitive patient information, allowing healthcare professionals to share and analyze data securely.

4. Broadcasting and Media Production

• Compliance with Standards: Broadcasters can use Blur On to ensure that their video content adheres to strict compliance and quality standards, protecting the privacy of individuals featured in their programming.

5. Personal Data Protection

• Various Image Types: Beyond broadcasting, Blur On can be utilized for personal information protection in various contexts, including drive recorders, surveillance cameras, and medical imagery. The tool can handle blurring tasks on behalf of clients at a fraction of the cost of traditional video editing services.

Pricing

Blur On offers a flexible pricing structure to cater to different user needs:

1. Trial Version

• Cost: 50,000 yen
• Duration: 2-week trial
• Features Included:
  • Limited use of face, full body, head detection, and number plate masking
  • Cloud support
  • After Effects plug-in compatibility
  • Available for both Mac and Windows systems

2. Economy Plan

• Cost: Contact for pricing
• Features Included:
  • Limited use of face, full body, head detection, and number plate masking
  • Cloud support
  • After Effects plug-in compatibility
  • Available for both Mac and Windows systems

3. Business Plan

• Cost: Contact for pricing
• Features Included:
  • Unlimited use of face, full body, head detection, and number plate masking
  • Cloud support
  • After Effects plug-in compatibility
  • Available for both Mac and Windows systems

4. Blurring Work on Behalf of Clients

• Cost: Contact for pricing
• Description: For clients outside the broadcasting industry, Blur On offers professional services to handle blurring tasks on their behalf, ensuring personal information protection at about 1/10th of the cost of general video editing.

Comparison with Other Tools

Blur On stands out in the market due to its unique combination of features and capabilities. Here’s how it compares with other video masking tools:

1. AI Detection Accuracy

• Superior Performance: Unlike many competitors, Blur On's AI technology allows for high-accuracy detection of various subjects, leading to more efficient masking processes.

2. Time Efficiency

• Rapid Processing: The ability to reduce masking time by up to 90% is a significant advantage over traditional methods and other tools that do not leverage AI automation.

3. Integration with Industry Standards

• Adobe After Effects Compatibility: While other tools may require users to switch between different software, Blur On integrates seamlessly with After Effects, making it easier for professionals to adopt without disrupting their existing workflows.

4. Industry Trust and Recognition

• Proven Track Record: The endorsement from major broadcasters and the receipt of multiple awards underline Blur On's reliability and effectiveness, setting it apart from less established tools in the market.

FAQ

1. What types of videos can I use Blur On with?

Blur On can be used with a variety of video types, including marketing research footage, drive recorder images, medical videos, and broadcasting content.

2. Is there a trial version available?

Yes, Blur On offers a 2-week trial version for 50,000 yen, allowing users to test its features and capabilities before committing to a purchase.

3. Can I use Blur On on both Mac and Windows?

Yes, Blur On is compatible with both Mac and Windows systems, provided that the PC meets the necessary specifications to run Adobe After Effects.

4. How does Blur On ensure compliance with privacy regulations?

Blur On employs advanced AI technology to automatically detect and mask personal information in videos, helping users comply with privacy laws and protect individuals' identities.

5. What support is available for users?

Users can contact Blur On for support, including inquiries about pricing, features, and technical assistance. Additionally, the tool comes with tutorial videos to help users get started.

6. How often is Blur On updated?

NTT Data is committed to continuous improvement and regularly updates Blur On to enhance its detection accuracy and introduce new features.

In summary, Blur On is a powerful video editing tool that not only streamlines the process of masking personal information but also enhances the efficiency and effectiveness of video editing workflows. With its AI-powered features, seamless integration with Adobe After Effects, and proven reliability, it is an invaluable resource for professionals across various industries.