What is Autopilot?

Autopilot, now known as Ortto, is a comprehensive marketing automation platform designed to streamline and enhance customer engagement through a variety of integrated tools. It combines marketing automation, analytics, customer data management, and support features into a single, user-friendly interface. This platform is tailored for businesses of all sizes, ranging from startups to large enterprises, aiming to drive revenue growth through effective customer journeys.

Ortto empowers marketers to create, manage, and analyze their marketing campaigns efficiently, allowing them to reach their target audiences through multiple channels such as email, SMS, push notifications, and in-app messages. With a strong focus on data-driven decision-making, Ortto provides powerful analytics and customer data tools that help businesses understand their customers better and optimize their marketing efforts.

Features

Ortto boasts a wide array of features that cater to various aspects of marketing automation and customer engagement. Here’s a breakdown of its key features:

Marketing Automation

• Journeys: Create automated customer journeys that guide users through personalized experiences based on their behavior and preferences.
• Email Marketing: Design and send targeted email campaigns with customizable templates and segmentation options.
• SMS Marketing: Reach customers directly on their mobile devices through SMS campaigns.
• Push Notifications: Engage users with timely updates and promotions via push notifications on web and mobile platforms.
• Forms and Surveys: Collect customer feedback and information using customizable forms and surveys.
• In-app Messages: Deliver contextual messages to users while they are using your application or website.

Customer Data and Analytics

• Customer Data Platform (CDP): Centralize all customer data to gain a holistic view of customer interactions and behaviors.
• Custom Activities: Track specific customer activities and interactions for targeted marketing efforts.
• Dashboards: Visualize key performance metrics and insights through customizable dashboards.
• Custom Reports: Generate detailed reports to analyze the effectiveness of marketing campaigns and customer engagement strategies.
• Lead Scoring: Prioritize leads based on their engagement and likelihood to convert.

Support Features

• Omnichannel Engagement: Manage customer interactions seamlessly across multiple channels.
• Team Inbox: Collaborate with your team to manage customer inquiries and support requests effectively.
• AI Responses: Utilize artificial intelligence to automate responses and improve customer service efficiency.
• Live Chat: Engage with customers in real-time through live chat support.
• Knowledge Base: Provide customers with self-service support options through a comprehensive knowledge base.

Security and Privacy

• Two-Factor Authentication (2FA): Enhance account security with two-factor authentication.
• Single Sign-On (SSO): Simplify user access with SSO and Okta support.
• User Permissions and Roles: Control access to sensitive data and features based on user roles.
• Compliance: Adhere to industry standards and regulations, including GDPR, ISO 27001, HIPAA, and SOC2.
• Multi-region Data Hosting: Ensure data accessibility and security with hosting options in the EU, USA, and Australia.

Use Cases

Ortto is versatile and can be applied in various industries and scenarios. Here are some common use cases:

Startups and Small Businesses

• Lead Generation: Use automated email and SMS campaigns to nurture leads and convert them into customers.
• Customer Onboarding: Create personalized onboarding journeys that guide new users through your product or service.
• Feedback Collection: Utilize forms and surveys to gather customer feedback and improve offerings.

B2B Marketing

• Account-Based Marketing (ABM): Target specific accounts with tailored messaging and campaigns based on their unique needs.
• Nurturing Leads: Implement lead scoring and automated workflows to nurture leads through the sales funnel.
• Customer Retention: Engage existing customers with personalized offers and updates to increase retention rates.

E-commerce

• Cart Abandonment Campaigns: Send automated reminders to customers who abandon their shopping carts, encouraging them to complete their purchases.
• Product Recommendations: Use customer data to suggest relevant products based on past purchases and browsing behavior.
• Loyalty Programs: Create automated campaigns that reward loyal customers with exclusive offers and promotions.

SaaS Companies

• User Engagement: Monitor user behavior and send targeted messages to encourage feature adoption and usage.
• Churn Reduction: Identify at-risk customers and implement retention strategies through personalized communications.
• Performance Analytics: Analyze user engagement metrics to optimize marketing strategies and product offerings.

Pricing

Ortto offers flexible pricing plans to accommodate businesses of different sizes and needs. While specific pricing details may vary, the following is a general overview of the pricing structure:

• Startup Pricing: Designed for small businesses and startups, this plan typically includes essential features for marketing automation and customer engagement.
• Enterprise Pricing: Tailored for larger organizations, this plan usually offers advanced features, custom integrations, and dedicated support.

Ortto also provides a 14-day free trial, allowing users to explore the platform and its features before committing to a paid plan.

Comparison with Other Tools

When comparing Ortto with other marketing automation tools, several unique selling points set it apart:

Comprehensive All-in-One Platform

Unlike many marketing automation tools that focus on specific features, Ortto integrates marketing automation, customer data management, analytics, and support into a single platform. This holistic approach simplifies the marketing process and reduces the need for multiple tools.

User-Friendly Interface

Ortto is designed with user experience in mind, making it easy for marketers to navigate and utilize its features without extensive training. The intuitive interface allows users to create and manage campaigns efficiently.

Strong Customer Support

Ortto provides robust customer support options, including live chat, a knowledge base, and AI-driven responses. This ensures that users can get assistance whenever they need it, enhancing their overall experience with the platform.

Data-Driven Insights

With powerful analytics and reporting features, Ortto enables businesses to make informed decisions based on real-time data. The ability to track customer behavior and engagement metrics helps marketers optimize their strategies for better results.

Security and Compliance

Ortto prioritizes security and privacy, offering features such as two-factor authentication and compliance with industry standards. This commitment to data protection is crucial for businesses that handle sensitive customer information.

FAQ

What types of businesses can benefit from using Ortto?

Ortto is suitable for businesses of all sizes, including startups, small and medium enterprises, and large corporations. It caters to various industries such as e-commerce, SaaS, B2B, and B2C.

How long does it take to onboard with Ortto?

Ortto claims that users can onboard in as little as 2 minutes, thanks to its user-friendly interface and straightforward setup process.

Is there a free trial available for Ortto?

Yes, Ortto offers a 14-day free trial, allowing potential users to explore the platform and its features before making a commitment.

Can Ortto integrate with other tools?

Yes, Ortto supports no-code integrations with various tools, including popular CRMs and e-commerce platforms, enabling seamless data flow between systems.

How does Ortto ensure data security and privacy?

Ortto implements several security measures, including two-factor authentication, single sign-on, user permissions, and compliance with regulations such as GDPR and HIPAA.

What support options are available for Ortto users?

Ortto provides multiple support options, including live chat, a comprehensive knowledge base, and AI-driven responses to assist users with their inquiries.

In summary, Ortto (formerly Autopilot) is a powerful marketing automation platform that combines various features to help businesses drive growth through effective customer engagement. Its user-friendly interface, comprehensive feature set, and strong focus on data-driven insights make it an excellent choice for marketers looking to optimize their campaigns and improve customer relationships.